UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
    (Mark One)

    X           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 30, 2011    

or
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________ to ________________
 
Commission File Number: 1-15274
 
Logo

J. C. PENNEY COMPANY, INC.
(Exact name of registrant as specified in its charter)

Delaware
26-0037077
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
   
6501 Legacy Drive, Plano, Texas   75024 - 3698
(Address of principal executive offices)      (Zip Code)
  
 (Registrant's telephone number, including area code) (972) 431-1000
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.      Yes  x    No  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).     Yes   x  No  o  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  x          Accelerated filer      o          Non-accelerated filer   o            Smaller reporting company    o     
                                                                                               (Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  o   No     x  
 
Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.
213,315,702 shares of Common Stock of 50 cents par value, as of September 1, 2011
 
 
 
 
Table of Contents

J. C. PENNEY COMPANY, INC.

FORM 10-Q

For the Quarterly Period Ended July 30, 2011

INDEX

 
  
 
  
       
  
Page
  
 
  
 
 
  
  
 
  
 
 
  
 
  
 
 
  
1
 
  
 
  
 
 
  
2
 
  
 
  
 
 
  
3
 
  
 
  
 
  
4
       
 
  
  
 
  
15
 
  
  
 
  
28
 
  
  
  
28
     
  
 
  
 
 
  
  
 
  
29
     
 
 
34
 
  
  
  
35
   
  
 
 
  
 

 
i

 
 
 

Table of Contents

Part I. Financial Information

Item 1. Unaudited Financial Statements

J. C. PENNEY COMPANY, INC.

CONSOLIDATED STATEMENTS of OPERATIONS
(Unaudited)

($ in millions, except per share data)
Three Months Ended
   
Six Months Ended
 
  July 30,   July 31,      
July 30,
  July 31,  
  2011   2010      
2011
  2010  
                           
Total net sales
$
3,906
 
$
3,938
   
$
7,849
 
$
7,867
 
Cost of goods sold
 
2,409
   
2,386
     
4,757
   
4,685
 
Gross margin
 
1,497
   
1,552
     
3,092
   
3,182
 
Operating expenses:
                         
Selling, general and administrative (SG&A)
 
1,243
   
1,275
     
2,524
   
2,567
 
Pension
 
28
   
63
     
57
   
127
 
Depreciation and amortization
 
128
   
126
     
256
   
251
 
Real estate and other, net
 
17
   
(7
)
   
13
   
(13
)
Total operating expenses
 
1,416
   
1,457
     
2,850
   
2,932
 
Operating income
 
81
   
95
     
242
   
250
 
Net interest expense
 
57
   
57
     
115
   
116
 
Bond premiums and unamortized costs
 
-
   
20
     
-
   
20
 
Income before income taxes
 
24
   
18
     
127
   
114
 
Income tax expense
 
10
   
4
     
49
   
40
 
Net income
$
14
 
$
14
   
$
78
 
$
74
 
                           
Earnings per share:
                         
Basic
$
0.07
 
$
0.06
   
$
0.35
 
$
0.31
 
Diluted
$
0.07
 
$
0.06
   
$
0.35
 
$
0.31
 

The accompanying notes are an integral part of these unaudited Interim Consolidated Financial Statements.

-1-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

CONSOLIDATED BALANCE SHEETS

($ in millions)
   
July 30,
   
July 31,
   
Jan. 29,
 
     
2011
   
2010
   
2011
 
     
(Unaudited)
   
(Unaudited)
       
Assets
                   
Current assets
                   
Cash in banks and in transit
 
$
244
 
$
226
 
$
169
 
Cash short-term investments
   
1,307
   
1,777
   
2,453
 
    Cash and cash equivalents
   
1,551
   
2,003
   
2,622
 
Merchandise inventory
   
3,572
   
3,490
   
3,213
 
Income taxes receivable
   
334
   
499
   
334
 
Prepaid expenses and other
   
194
   
205
   
201
 
Total current assets
   
5,651
   
6,197
   
6,370
 
Property and equipment (net of accumulated
                   
        depreciation of $2,930, $2,800 and $2,854)
   
5,237
   
5,298
   
5,231
 
Prepaid pension
   
788
   
387
   
763
 
Other assets
   
753
   
627
   
678
 
Total Assets
 
$
12,429
 
$
12,509
 
$
13,042
 
                     
Liabilities and Stockholders’ Equity
                   
Current liabilities
                   
Merchandise accounts payable
 
$
1,386
 
$
1,410
 
$
1,133
 
Other accounts payable and accrued expenses
   
1,381
   
1,422
   
1,514
 
Total current liabilities
   
2,767
   
2,832
   
2,647
 
Long-term debt
   
3,099
   
3,099
   
3,099
 
Deferred taxes
   
1,216
   
982
   
1,192
 
Other liabilities
   
644
   
710
   
644
 
Total Liabilities
   
7,726
   
7,623
   
7,582
 
                     
Stockholders' Equity
                   
Common stock(1)
   
107
   
118
   
118
 
Additional paid-in capital
   
3,605
   
3,896
   
3,925
 
Reinvested earnings
   
1,728
   
2,002
   
2,222
 
Accumulated other comprehensive (loss)
   
(737
)
 
(1,130
 
 (805
)
Total Stockholders’ Equity
   
4,703
   
4,886
   
5,460
 
                     
Total Liabilities and Stockholders’ Equity
 
$
12,429
 
$
12,509
 
$
13,042
 

(1) 1,250 million shares of common stock are authorized with a par value of $0.50 per share. The total shares issued and outstanding were 213 million, 236 million and 237 million as of July 30, 2011, July 31, 2010 and January 29, 2011, respectively.

The accompanying notes are an integral part of these unaudited Interim Consolidated Financial Statements.

-2-

 
 
 
 

Table of Contents
J. C. PENNEY COMPANY, INC.

CONSOLIDATED STATEMENTS of CASH FLOWS
(Unaudited)

($ in millions)
 
Six Months Ended
 
     
July 30,
   
July 31,
 
     
    2011
   
    2010
 
Cash flows from operating activities:
             
Net income
 
$
78
 
$
74
 
Adjustments to reconcile net income to net cash provided by/(used in)
operating activities:
             
Restructuring and other charges
   
24
   
4
 
Depreciation and amortization
   
256
   
251
 
Benefit plans expense
   
28
   
97
 
Voluntary pension contribution
   
-
   
(392
)
Stock-based compensation
   
26
   
26
 
Excess tax benefits from stock-based compensation
   
(4
 
(1
Deferred taxes
   
(36
 
117
 
Change in cash from:
             
Inventory
   
(359
)
 
(466
)
Prepaid expenses and other assets
   
3
   
21
 
Merchandise accounts payable
   
253
   
184
 
Current income taxes payable
   
5
   
(127
)
Accrued expenses and other
   
(102
)
 
(167
)
Net cash provided by/(used in) operating activities
   
172
   
(379)
 
               
Cash flows from investing activities:
             
Capital expenditures
   
(295
)
 
(229
)
Proceeds from sale of assets
   
-
   
4
 
Net cash (used in) investing activities
   
(295
)
 
(225
)
               
Cash flows from financing activities:
             
Proceeds from issuance of long-term debt
   
-
   
392
 
Payments of long-term debt
   
-
   
(693
)
Financing costs
   
(15
)
 
(14
)
Dividends paid, common
   
(92
)
 
(94
)
Proceeds from issuance of stock warrant
   
50
   
-
 
Stock repurchase program
   
(900
)
 
-
 
Proceeds from stock options exercised
   
11
   
5
 
Excess tax benefits from stock-based compensation
   
4
   
1
 
Tax withholding payments reimbursed by restricted stock
   
(6
)
 
(1
)
Net cash (used in) financing activities
   
(948
)
 
(404
Net (decrease) in cash and cash equivalents
   
(1,071
 
(1,008
)
Cash and cash equivalents at beginning of year
   
2,622
   
3,011
 
Cash and cash equivalents at end of period
 
$
1,551
 
$
2,003
 
               
Supplemental cash flow information:              
Income taxes paid   $ 81   $ 50  
Interest paid     113     144  
Interest received     1     3  
 
The accompanying notes are an integral part of these unaudited Interim Consolidated Financial Statements.
-3- 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 1 – Basis of Presentation and Consolidation

Basis of Presentation
J. C. Penney Company, Inc. is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. (JCP). JCP was incorporated in Delaware in 1924, and J. C. Penney Company, Inc. was incorporated in Delaware in 2002, when the holding company structure was implemented. The holding company has no independent assets or operations, and no direct subsidiaries other than JCP. The holding company and its consolidated subsidiaries, including JCP, are collectively referred to in this quarterly report as “we,” “us,” “our,” “ourselves,” “jcpenney” or the “Company,” unless otherwise indicated.

J. C. Penney Company, Inc. is a co-obligor (or guarantor, as appropriate) regarding the payment of principal and interest on JCP’s outstanding debt securities. The guarantee of certain of JCP’s outstanding debt securities by J. C. Penney Company, Inc. is full and unconditional.

These Interim Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP) for interim financial information and in accordance with the rules and regulations of the Securities and Exchange Commission (SEC).  The accompanying Interim Consolidated Financial Statements are unaudited but, in our opinion, include all material adjustments necessary for a fair presentation and should be read in conjunction with the Consolidated Financial Statements and notes thereto in our Annual Report on Form 10-K for the fiscal year ended January 29, 2011 (2010 Form 10-K). We follow substantially the same accounting policies to prepare quarterly financial statements as are followed in preparing annual financial statements. A description of such significant accounting policies is included in the 2010 Form 10-K. The January 29, 2011 financial information was derived from the audited Consolidated Financial Statements, with related footnotes, included in the 2010 Form 10-K. Because of the seasonal nature of the retail business, operating results for interim periods are not necessarily indicative of the results that may be expected for the full year.
 
Fiscal Year
Our fiscal year ends on the Saturday nearest to January 31. As used herein, “three months ended July 30, 2011” and “three months ended July 31, 2010” refer to the 13-week periods ended July 30, 2011 and July 31, 2010, respectively. “Six months ended July 30, 2011,” or “2011 first half,” and “six months ended July 31, 2010,” or “2010 first half,” refer to the 26-week periods ended July 30, 2011 and July 31, 2010, respectively.

Basis of Consolidation
All significant intercompany transactions and balances have been eliminated in consolidation.  Certain reclassifications were made to prior year amounts to conform to the current period presentation. None of the reclassifications affected our net income in any period.

-4-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Note 2 – Earnings per Share

Net income and shares used to compute basic and diluted earnings per share (EPS) are reconciled below:

(in millions, except per share data)
Three Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
     
July 30,
   
July 31,
 
   
2011
   
2010
     
2011
   
2010
 
Earnings:
                         
Net income
$
14
 
$
14
   
$
78
 
$
74
 
Shares:
                         
Average common shares outstanding (basic shares)
 
213
   
236
     
221
   
236
 
Adjustment for assumed dilution:
                         
Stock options, restricted stock awards and stock warrant
 
3
   
2
     
3
   
2
 
Average shares assuming dilution (diluted shares)
 
216
   
238
     
224
   
238
 
EPS:
                         
Basic
$
0.07
 
$
0.06
   
$
0.35
 
$
0.31
 
Diluted
$
0.07
 
$
0.06
   
$
0.35
 
$
0.31
 

The following average potential shares of common stock were excluded from the diluted EPS calculations because their effect would have been anti-dilutive:

(Shares in millions)
Three Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
     
July 30,
   
July 31,
 
   
2011
   
2010
     
2011
   
2010
 
Stock options and restricted awards
 
9
   
12
     
8
   
11
 


Note 3 – Credit Facility

On April 29, 2011, J. C. Penney Company, Inc., JCP and J. C. Penney Purchasing Corporation entered into an amended and restated five-year, $1,250 million revolving credit agreement (2011 Credit Facility) with a syndicate of lenders with JPMorgan Chase Bank, N.A., as administrative agent.  The facility is secured by our inventory, which security interest can be released upon attainment of certain credit rating levels.  The 2011 Credit Facility is available for general corporate purposes, including the issuance of letters of credit.  Pricing under the 2011 Credit Facility is tiered based on JCP’s senior unsecured long-term credit ratings issued by Moody’s Investors Service, Inc. and Standard & Poor’s Ratings Services.  JCP’s obligations under the 2011 Credit Facility are guaranteed by J. C. Penney Company, Inc.

The 2011 Credit Facility requires that we maintain certain financial covenants, which include a leverage ratio, a fixed charge coverage ratio and an asset coverage ratio (each as defined in the 2011 Credit Facility).  Under the terms of the 2011 Credit Facility, non-cash charges or credits related to retirement plans are not included in the calculation of EBITDA (consolidated earnings before interest, income taxes, depreciation and amortization), which is used in the leverage ratio and fixed charge coverage ratio.
 
-5-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

The leverage ratio, which is calculated as of the last day of the quarter and measured on a trailing four-quarter basis, cannot exceed 3.0 to 1.  The fixed charge coverage ratio, which is calculated as of the last day of the quarter and measured on a trailing four-quarter basis, cannot be less than 2.5 to 1 through October 29, 2011; and 3.0 to 1 thereafter.  The asset coverage ratio cannot be less than 3.0 to 1.

As of July 30, 2011, we were in compliance with these requirements with a leverage ratio of 2.1 to 1, a fixed charge coverage ratio of 3.7 to 1 and an asset coverage ratio of 18 to 1.

No borrowings, other than the issuance of standby and import letters of credit totaling $196 million as of the end of the first half of 2011, have been made under the 2011 Credit Facility.
 
Note 4 – Long-Term Debt

During the first half of 2011, there were no scheduled debt maturities or issuances of debt.

During the first half of 2010, we had the following debt issuance and debt reductions:

Debt Issuance
On May 24, 2010, we closed on our offering of $400 million aggregate principal amount of 5.65% Senior Notes due 2020 and used proceeds of the offering, net of underwriting discounts, of approximately $392 million to make a voluntary cash contribution to the J. C. Penney Corporation, Inc. Pension Plan.

Debt Reductions
On May 24, 2010, we accepted for purchase $300 million principal amount of JCP’s outstanding 6.375% Senior Notes due 2036 (2036 Notes), which were validly tendered pursuant to a cash tender offer. We paid approximately $314 million aggregate consideration, including accrued and unpaid interest, for the accepted 2036 Notes on May 25, 2010.

On March 1, 2010 we repaid at maturity $393 million outstanding principal amount of JCP’s 8.0% Notes due 2010.
 
Note 5 – Fair Value Disclosures

REIT Assets Measured on a Recurring Basis
We determined the fair value of our real estate investment trusts (REITs) using quoted market prices.  Primarily, the market value of our investments in public REITs are accounted for as available-for-sale securities. As of July 30, 2011, July 31, 2010 and January 29, 2011, the cost basis of these investments was $80 million. Our REIT assets measured at fair value on a recurring basis were as follows:

($ in millions) 
 
REIT Assets at Fair Value
   
   
Quoted Prices in Active Markets of Identical Assets
(Level 1)
 
Significant Other Observable Inputs
(Level 2)
 
Significant Unobservable Inputs
(Level 3)
   
July 30, 2011
 
$
300
 
$
-
 
$
-
   
July 31, 2010
   
224
   
-
   
-
   
January 29, 2011
   
253
   
-
   
-
   
 
-6-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)


Other Financial Instruments
Our financial instruments include cash and cash equivalents and long-term debt.  The carrying amount of our cash and cash equivalents approximates fair value because of the short maturity of these instruments.  The fair value of long-term debt is estimated by obtaining quotes from brokers or is based on current rates offered for similar debt.  At July 30, 2011 and January 29, 2011, long-term debt had a carrying value and fair value of $3.1 billion.


Note 6 – Stockholders’ Equity

The following table shows the change in the components of stockholders’ equity for the first six months of 2011:
 
(in millions)
Number
of
Common
Shares
   
Common
Stock
   
Additional
Paid-in
Capital
   
Reinvested
Earnings
   
Accumulated
Other
Comprehensive
(Loss)/Income
   
Total
Stockholders’
Equity
January 29, 2011
237
 
$
        118
 
$
     3,925
 
$
          2,222
 
$
(805
)(1)
$
5,460 
Net income
-
   
-
   
-
   
78
   
-
   
78 
Other comprehensive income
-
   
-
   
-
   
-
   
68
   
68 
Dividends declared, common
-
   
-
   
-
   
(88
)
 
-
   
(88)
Stock warrant issued
-
   
-
   
50
   
-
   
-
   
50 
Common stock repurchased
and retired
(24)
   
(12)
   
(404)
   
(484
 
)
 
-
   
(900)
Stock-based compensation
-
   
1
   
34
   
-
   
-
   
35 
July 30, 2011
213
 
$
        107
 
$
3,605
 
$
         1,728
 
$
(737
)(2)
$
            4,703 
 
 
(1) Includes an unrealized gain in REITs of $112 million (shown net of a $62 million deferred tax liability) and actuarial (loss) and prior service (cost) for the pension and postretirement plans of $(917) million (shown net of a $585 million deferred tax asset).
(2) Includes an unrealized gain in REITs of $142 million (shown net of a deferred tax liability of $79 million) and actuarial (loss) and prior service (cost) for the pension and postretirement plans of $(879) million (shown net of a $561 million deferred tax asset).




-7-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Comprehensive Income
 
   
Three Months Ended
 
Six Months Ended
 
($ in millions)
 
July 30,
 2011
 
July 31,
 2010
 
July 30,
 2011
 
July 31,
 2010
 
Net income
 
$
14
 
$
14
 
$
78
 
$
74
 
Other comprehensive income – net of tax:
                 
Amortization of net actuarial loss and prior service cost
 
19
 
35
 
38
 
70
 
Unrealized gain in REITs
 
7
 
-
 
30
 
30
 
Total other comprehensive income
   
26
   
35
   
68
   
100
 
Total comprehensive income
 
$
40
 
$
49
 
$
146
 
$
174
 

Stock Warrant
On June 13, 2011, we entered into a warrant purchase agreement with Ronald B. Johnson, pursuant to which he purchased a warrant to acquire approximately 7.3 million shares of J. C. Penney Company, Inc. common stock for a purchase price of approximately $50 million at a fair value of $6.89 per share.  The warrant has an exercise price of $29.92 per share, subject to customary adjustments resulting from a stock split, reverse stock split, or other extraordinary distribution with respect to J. C. Penney Company, Inc. common stock.  The warrant has a term of seven and one-half years and is exercisable after the sixth anniversary, or June 13, 2017, provided that the warrant is immediately exercisable upon a change in control of J. C. Penney Company, Inc. or, if applicable, upon the termination of Mr. Johnson’s employment with us.  The warrant is also subject to transfer restrictions. The proceeds from the sale of the warrant have been recorded as additional paid-in capital and the dilutive effect of the warrant has been included in the EPS calculation from the date of issuance.

Common Stock Repurchase Program
In February 2011, our Board of Directors authorized a program to repurchase up to $900 million of Company common stock using existing cash and cash equivalents.  In the first quarter of 2011, we repurchased through open market transactions approximately 21 million shares for $787 million.  In the second quarter, we purchased an additional three million shares for $113 million and completed the program on May 6, 2011. As a result of this repurchase program, approximately 24 million total shares were purchased for a total of $900 million at an average share price of $36.98, including commission. Repurchased shares were retired on the date of purchase, and the excess of the purchase price over par value was allocated between reinvested earnings and additional paid-in capital.














-8-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)


Note 7 – Stock-Based Compensation
 
 
We grant stock-based compensation to employees (associates) and non-employee directors under our 2009 Long-Term Incentive Plan (2009 Plan).  As of July 30, 2011, there were approximately eight million shares of stock available for future grant under the 2009 Plan.
 
 
The following table presents total stock-based compensation costs and related income tax benefits:

Stock-Based Compensation Costs
($ in millions)
Three Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
     
July 30,
   
July 31,
 
   
2011
   
2010
     
2011
   
2010
 
Stock awards
$
6
 
$
8
   
$
12
 
$
12
 
Stock options
 
7
   
6
     
14
   
14
 
Total stock-based compensation cost
$
13
 
$
14
   
$
26
 
$
26
 
                           
Total related income tax benefit recognized in the
                         
Consolidated Statements of Operations
$
5
 
$
5
   
$
10
 
$
10
 

Stock Options
On March 15, 2011, we made an annual grant of stock options covering approximately 2.4 million shares to associates at an option price of $36.58, with a fair value of $11.40 per option.

The following table summarizes stock options outstanding as of July 30, 2011, as well as activity during the six months then ended:

(options in thousands)
 
 
 
Stock Options
   
Weighted-Average
Exercise Price
Outstanding at January 29, 2011
 
15,013
 
$
36
Granted
 
2,410
   
37
Exercised
 
(563
)
 
20
Forfeited or expired
 
(386
)
 
37
Outstanding at July 30, 2011
 
16,474
   
37
           
Exercisable at July 30, 2011
 
10,871
   
41

As of July 30, 2011, there was $40 million of unrecognized compensation expense, net of estimated forfeitures, for unvested stock options, which will be recognized over the remaining weighted-average vesting period of approximately one year.


-9-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Stock Awards
On March 15, 2011, we made a grant of approximately 822,000 restricted stock unit awards to associates, representing the annual grant.  These awards consisted of approximately 367,000 time-based restricted stock units and approximately 455,000 performance-based restricted stock units.  The time-based restricted stock units vest one-third on each of the first three anniversaries of the grant date provided that the associate remains continuously employed with the Company during that time.  The performance-based unit grant is a target award with a payout matrix ranging from 0% to 200% based on 2011 EPS (defined as per common share income from continuing operations, excluding any unusual and/or extraordinary items as determined by the Human Resources and Compensation Committee of the Board). A payment of 100% of the target award would be achieved at EPS of $2.17.  In addition to the performance requirement, this award also includes a time-based vesting requirement, which is the same as the requirement for the time-based restricted stock unit award.  Upon vesting, both the time-based restricted stock units and the performance-based restricted stock units will be paid out in shares of Company common stock.

On May 25, 2011, we granted approximately 38,000 restricted stock units to non-employee Board members.  Restricted stock unit grants during the first half of 2011 also included 53,000 restricted stock units, consisting of ad-hoc awards to associates and dividend equivalents on outstanding awards.

Stock awards that vested during the first half of 2011 included the final one-third, or approximately 107,000, of our March 2008 annual grant of time-based restricted stock unit awards and one-third, or approximately 379,000, of our March 2010 restricted stock unit awards (time-based and performance-based), as well as the vesting of approximately 99,000 individual restricted stock unit awards.

The following table summarizes the non-vested stock awards as of July 30, 2011 and activity during the six months then ended:

(awards in thousands)    
Non-Vested
Stock Awards
   
Weighted- Average
Grant
Date Fair Value
 
Outstanding at January 29, 2011
   
2,028
 
$
27
 
Granted
   
913
   
36
 
Vested
   
(585
)
 
34
 
Forfeited
   
(57
)
 
32
 
Outstanding at July 30, 2011
   
2,299
   
30
 

As of July 30, 2011, there was $44 million of unrecognized compensation expense related to unearned associate stock awards, which will be recognized over the remaining weighted-average vesting period of approximately one year.

On June 14, 2011, we announced that Ronald B. Johnson had been elected our next Chief Executive Officer.  Upon commencement of his employment, Mr. Johnson will be granted approximately 1.7 million restricted stock units, which will vest on January 27, 2012, so long as he remains continuously employed by us through such date, provided, however, that the restricted stock units will immediately vest if his employment with us terminates as a result of his death or disability, if he terminates his employment with us for good reason or if we terminate his employment other than for cause.  The restricted stock units will be valued based on the price of our common stock on his start date and the associated stock-based compensation will be recognized over the expected service period to the vesting date. 


-10-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Note 8 – Retirement Benefit Plans

The components of net periodic benefit costs for our non-contributory qualified defined benefit pension plan (primary plan) and non-contributory supplemental pension plans for the three and six months ended July 30, 2011 and July 31, 2010 were as follows:

Pension Plans Net Periodic Benefit Expense

 
Pension Plans
 
   
Primary Plan
   
Supplemental
   
Total
 
($ in millions)
 
Three Months Ended
   
Three Months Ended
   
Three Months Ended
 
   
July 30,
   
July 31,
   
July 30,
   
July 31,
   
July 30,
   
July 31,
 
   
2011
   
2010
   
2011
   
2010
   
2011
   
2010
 
Service cost
$
22
 
$
22
 
$
-
 
$
-
 
$
22
 
$
22
 
Interest cost
 
62
   
62
   
3
   
3
   
65
   
65
 
Expected return on plan assets
 
(97
)
 
(88
 
-
   
-
   
(97
)
 
(88
Net amortization
 
34
   
59
   
4
   
5
   
38
   
64
 
Net periodic benefit expense
$
21
 
$
55
 
$
7
 
$
8
 
$
28
 
$
63
 


 
Pension Plans
 
   
Primary Plan
   
Supplemental
   
Total
 
($ in millions)
 
Six Months Ended
   
Six Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
   
July 30,
   
July 31,
   
July 30,
   
July 31,
 
   
2011
   
2010
   
2011
   
2010
   
2011
   
2010
 
Service cost
$
44
 
$
44
 
$
1
 
$
1
 
$
45
 
$
45
 
Interest cost
 
124
   
124
   
6
   
7
   
130
   
131
 
Expected return on plan assets
 
(193
)
 
(176
 
-
   
-
   
(193
)
 
(176
Net amortization
 
68
   
118
   
7
   
9
   
75
   
127
 
Net periodic benefit expense
$
43
 
$
110
 
$
14
 
$
17
 
$
57
 
$
127
 

Postretirement Health and Welfare Plan Net Periodic (Income)

     
Postretirement Health and Welfare Plan
 
($ in millions)
   
Three Months Ended
   
Six Months Ended
 
     
July 30,
   
July 31,
   
July 30,
   
July 31,
 
     
2011
   
2010
   
2011
   
2010
 
Service cost
 
$
-
 
$
 -
 
$
-
 
$
 -
 
Interest cost
   
-
   
-
   
-
   
-
 
Expected return on plan assets
   
-
   
-
   
-
   
-
 
Net amortization
   
(7
 
(6
)
 
(13
)
 
(12
)
Net periodic (income)
 
$
(7
$
(6
)
$
(13
)
$
(12
)



-11-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Defined Contribution Plans
Our defined contribution plans include a qualified Savings, Profit-Sharing and Stock Ownership Plan (a 401(k) plan), which includes a non-contributory retirement account, and a non-qualified contributory unfunded mirror savings plan offered to certain management associates. Total expense for our defined contribution plans for the second quarters of 2011 and 2010 was $16 million and $12 million, respectively, and is predominantly included in SG&A expense on the Consolidated Statements of Operations. Total expense for the first halves of 2011 and 2010 was $32 million and $26 million, respectively.

Employer Contributions
Our policy with respect to funding the primary plan is to fund at least the minimum required by the Employee Retirement Income Security Act of 1974 (ERISA) rules, as amended by the Pension Protection Act of 2006, and not more than the maximum amount deductible for tax purposes. Based on the funded status of our primary plan, we were not required to make a mandatory cash contribution to the primary plan under ERISA rules in 2010 or 2011.


Note 9 – Real Estate and Other, Net

($ in millions)
Three Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
     
July 30,
   
July 31,
 
   
2011
   
2010
     
2011
   
2010
 
Real estate activities
$
(7
)
$
(8
)
 
$
(22
)
$
(16
)
Restructuring charges
 
23
   
-
     
32
   
-
 
Other
 
1
   
1
     
3
   
3
 
Total expense/(income)
$
17
 
$
(7
)
 
$
13
 
$
(13
)

Real estate and other consists of ongoing operating income from our real estate subsidiaries whose primary investments are in REITs, as well as investments in 13 joint ventures that own regional mall properties.  Real estate and other also includes net gains from the sale of facilities and equipment that are no longer used in operations, other non-operating charges and credits, as well as asset impairments and restructuring related charges.

Real estate and other, net for the second quarter of 2011 was a charge of $17 million versus income of $7 million for the second quarter of 2010.  The current period loss included $23 million of restructuring charges related to previously announced activities to streamline our supply chain and custom decorating operations, exit the catalog business, reduce home office expenses, as well as close five underperforming stores.  Real estate and other for the first half of 2011 was a loss of $13 million versus income of $13 million for the same period last year.  The year-over-year change was primarily the result of $32 million of restructuring charges in 2011, somewhat offset by income from certain joint venture transactions in the first quarter of 2011.

We announced a voluntary early retirement program (VERP) in August 2011. The approximately 8,400 eligible associates will have between September 1 and October 15, 2011 to elect to participate.  The one-time cost for the enhanced retirement benefits will be determined and recognized following the close of the election period in the third quarter of 2011.




-12-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)

Note 10 – Income Taxes

The total amount of unrecognized tax benefits as of July 30, 2011 was $146 million compared to $162 million as of January 29, 2011.  The decrease included $20 million for settlements reached with tax authorities, partially offset by an increase of $4 million based on additional amounts related to prior period tax positions. As of the end of the first half of 2011, the uncertain tax position balance included $64 million that, if recognized, would lower the effective tax rate and would be reduced upon settlement by $22 million related to the federal tax deduction of state taxes. The remaining amounts reflect tax positions for which the ultimate deductibility is highly certain, but for which there is uncertainty about the timing. Due to deferred tax accounting, other than any interest or penalties incurred, the disallowance of the shorter deductibility period would not impact the effective tax rate, but would accelerate payment to the taxing authority.

Over the next 12 months, it is reasonably possible that the amount of unrecognized tax benefits could be reduced by approximately $41 million ($1 million of which would impact the effective tax rate) if our tax position is sustained upon audit, the controlling statute of limitations expires or we agree to a disallowance.
 

We recognize accrued interest and penalties related to unrecognized tax benefits in income tax expense.  Our accrued interest was $4 million as of July 30, 2011 and $3 million as of January 29, 2011.  We did not have any penalties accrued as of either date.


Note 11 – Litigation, Other Contingencies and Guarantees

We are subject to various legal and governmental proceedings involving routine litigation incidental to our business. Reserves have been established based on our best estimates of our potential liability in certain of these matters. These estimates have been developed in consultation with in-house and outside counsel. While no assurance can be given as to the ultimate outcome of these matters, management currently believes that the final resolution of these actions, individually or in the aggregate, will not have a material adverse effect on our results of operations, financial position, liquidity or capital resources.

As of July 30, 2011, we estimated our total potential environmental liabilities to range from $29 million to $35 million and recorded our best estimate of $29 million in other liabilities in the Consolidated Balance Sheet as of that date. This estimate covered potential liabilities primarily related to underground storage tanks, remediation of environmental conditions involving our former drugstore locations and asbestos removal in connection with approved plans to renovate or dispose of our facilities. We continue to assess required remediation and the adequacy of environmental reserves as new information becomes available and known conditions are further delineated. If we were to incur losses at the upper end of the estimated range, we do not believe that such losses would have a material effect on our financial condition, results of operations or liquidity.

As of July 30, 2011, we had a guarantee totaling $20 million for the maximum exposure on insurance reserves established by a former subsidiary included in the sale of our Direct Marketing Services business.






-13-

 
 
 
 

Table of Contents

J. C. PENNEY COMPANY, INC.

NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Unaudited)


Note 12 – Effect of New Accounting Standards

In June 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update 2011-05, “Comprehensive Income (Topic 220),” which revises the manner in which entities present comprehensive income in their financial statements. The new guidance removes the presentation options in existing guidance and requires entities to report components of comprehensive income in either (1) a continuous statement of comprehensive income or (2) two separate but consecutive statements. Under the two-statement approach, the first statement would include components of net income, which is consistent with the income statement format used today, and the second statement would include components of other comprehensive income (“OCI”). The update does not change the items that must be reported in OCI and its amendments are effective for fiscal years, and interim periods within those years, beginning after December 15, 2011. The guidance must be applied retrospectively for all periods presented in the financial statements. Early adoption is permitted. As this update only relates to financial statement presentation, we do not expect the adoption to have a material effect on our results of operations, cash flows or financial position.

In May 2011, the FASB issued Accounting Standards Update 2011-04, “Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U. S. GAAP and IFRS,” which amends the current fair value measurement and disclosure guidance to include increased transparency around valuation inputs and investment categorization.  This guidance will be effective for interim and annual periods beginning after December 15, 2011. We do not expect the adoption to have a material impact on our consolidated net earnings, cash flows and financial position.


























-14-

 
 
 
 

Table of Contents


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

General
J. C. Penney Company, Inc. is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. (JCP). JCP was incorporated in Delaware in 1924, and J. C. Penney Company, Inc. was incorporated in Delaware in 2002, when the holding company structure was implemented. The holding company has no independent assets or operations and no direct subsidiaries other than JCP. The holding company and its consolidated subsidiaries, including JCP, are collectively referred to in this quarterly report as “we,” “us,” “our,” “ourselves,” “jcpenney” or the “Company,” unless otherwise indicated.

The holding company is a co-obligor (or guarantor, as appropriate) regarding the payment of principal and interest on JCP’s outstanding debt securities. The guarantee of certain of JCP’s outstanding debt securities by the holding company is full and unconditional.

This discussion is intended to provide information that will assist the reader in understanding our financial statements, the changes in certain key items in those financial statements from period to period and the primary factors that accounted for those changes, how operating results affect the financial condition and results of operations of our Company as a whole, as well as how certain accounting principles affect the financial statements.  It should be read in conjunction with our consolidated financial statements as of January 29, 2011, and for the year then ended, and related Notes and Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A), all contained in the Annual Report on Form 10-K for the year ended January 29, 2011 (2010 Form 10-K).  Unless otherwise indicated, all references to earnings per share (EPS) are on a diluted basis and all references to years relate to fiscal years rather than to calendar years.

Second Quarter Highlights
·  
Net income of $14 million, or $0.07 per share, for the quarter was flat with last year’s second quarter results of $14 million, or $0.06 per share.  Earnings per share for the second quarter of this year included restructuring charges of approximately $0.07 per share.
·  
Comparable store sales increased 1.5% for the quarter driven by our merchandise initiatives and sales of private and exclusive branded merchandise.
·  
Gross margin declined 110 basis points to 38.3% of sales compared to peak margins achieved in last year’s second quarter primarily as a result of higher markdowns due to increased promotional activity.
·  
Selling, general and administrative expenses (SG&A) were 31.8% of sales, an improvement of 60 basis points compared to last year’s second quarter.
·  
We opened 22 Sephora inside jcpenney locations, bringing our total to 276 locations.
·  
We repurchased three million shares of common stock during the quarter and completed our $900 million stock repurchase program with a total of 24.4 million shares repurchased during the first half of 2011. EPS benefited by $0.01 and $0.02 for the second quarter and first half, respectively, as a result of fewer average shares outstanding.
·  
Our non-cash primary pension plan expense for the second quarter was $34 million lower than last year.


Recent Developments

Voluntary Early Retirement Program
As part of several restructuring and cost-saving initiatives designed to reduce salary and related costs, in August 2011 we announced to associates that we were implementing a voluntary early-retirement program (VERP) for certain eligible associates.  Active pension plan participants as of May 18, 2011 in any position except store manager, who, as of January 31, 2012, will be at least 55 years of age and will have attained at least 20 years of credited service may participate in the VERP.  Retirement dates for VERP participants will be designated by the Company, but will not exceed a 12-month period. The approximately 8,400 eligible associates will have between September 1 and October 15, 2011 to elect to participate in the program.  Following the close of the election period, the one-time cost for the enhanced retirement benefits will be determined and recognized in the Statement of Operations for the third quarter of 2011.

-15-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)


Stockholders Agreement
On August 19, 2011, the Company entered into a stockholders agreement (the August Agreement) with Pershing Square Capital Management, L.P., in its capacity as investment advisor to certain funds and on behalf of its controlled affiliates (collectively, the Stockholders), that terminates the stockholders agreement dated February 24, 2011 between the Company and the Stockholders.  Among other things, the August Agreement limits the Stockholders’ ownership of our common stock (including derivative securities whose value is derived from the value of our common stock) to 26.1% of our outstanding shares.  In connection with entry into the August Agreement, the Company concurrently amended its Stockholder Protection Rights Agreement dated as of October 15, 2010 to modify the definition of “Acquiring Person” to permit the Stockholders to acquire derivative securities in accordance with the August Agreement.

CEO Transition
On June 14, 2011, we announced that Ronald B. Johnson had been elected the Company’s next Chief Executive Officer (CEO), succeeding Myron E. Ullman, III in that role.  Mr. Johnson will assume the CEO position on November 1, 2011.  Mr. Johnson is joining the Company from Apple Inc., where he served as Senior Vice President, Retail.

Upon commencement of his employment with the Company, Mr. Johnson will be granted approximately 1.7 million restricted stock units (RSUs).  The RSUs will vest on January 27, 2012 so long as Mr. Johnson remains continuously employed by the Company through such date; provided, however, that the RSUs will immediately vest if his employment with the Company terminates as a result of his death or disability, if he terminates his employment with the Company for good reason or if the Company terminates his employment other than for cause. The RSUs will be valued based on the price of the Company’s common stock on the date his employment commences (grant date) and the compensation expense relating to the award will be recognized over the expected service period to the vesting date.

On August 22, 2011, the Company entered into a Transition Services Agreement (“TSA”) with Mr. Ullman.  Pursuant to the TSA, Mr. Ullman agreed to provide services to the Company in connection with the transition of his CEO responsibilities to  Mr. Johnson.   In addition, Mr. Ullman agreed to be subject to certain restrictive covenants for an 18-month period following his retirement from the Company, including with respect to confidentiality, nonsolicitation of employees, noninterference with business relations and noncompetition.  In exchange, Mr. Ullman will receive transition services compensation as outlined below. Mr. Ullman will also continue to receive his current base salary through his retirement date and will receive his incentive compensation for the 2011 fiscal year, payable at the target amount of approximately $1.9 million, upon his retirement.  Mr. Ullman will continue to be entitled to his accrued benefits under the Company’s employee benefit plans and policies in which he participates.

The transition services compensation includes a time-based restricted stock unit award of $5.0 million to be granted in November 2011, a lump sum cash payment of $10.1 million payable at his retirement date, a cash payment equal to the fair value of his unvested stock options that would have been forfeited at retirement and the accelerated vesting of his unvested restricted stock units that would have been forfeited at retirement.  The transition services compensation, including any incremental compensation expense relating to modifications of outstanding equity awards, will be recognized over the expected remaining service period to Mr. Ullman’s retirement date.

-16-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Results of Operations
Net income for the second quarter of 2011was $14 million, flat with last year. Earnings per share increased $0.01 to $0.07 for the quarter versus $0.06 last year. This year’s second quarter included approximately $0.07 per share of charges relating predominantly to the previously announced supply chain restructuring. EPS for the second quarter benefited by $0.01 due to lower average outstanding shares as a result of our stock repurchase program.  Our merchandise growth initiatives and sales of our private and exclusive branded merchandise helped deliver 1.5% comparable store sales growth. Gross margin declined $55 million primarily as a result of higher markdowns due to increased promotional activity. SG&A expenses for the quarter declined $32 million from last year’s second quarter with the most significant reduction in marketing expense due to the elimination of catalog print media. Our non-cash primary pension plan expense declined $34 million compared to last year as a result of positive market returns reflected in our plan assets at the 2010 year-end measurement date. Excluding the non-cash impact of the primary pension plan, adjusted net income (non-GAAP) was $0.13 per share this year compared to $0.20 per share in last year’s second quarter.

($ in millions, except EPS)
Three Months Ended
 
Six Months Ended
 
   
July 30,
     
July 31,
   
July 30,
   
July 31,
 
   
2011
     
2010
   
2011
   
2010
 
Total net sales
$
3,906
   
$
3,938
 
$
7,849
 
$
7,867
 
Percent (decrease)/increase from prior year
 
(0.8)%
     
(0.1)%
   
(0.2)%
   
0.5%
 
Comparable store sales increase(1)
 
1.5%
     
0.9%
   
2.7%
   
1.3%
 
Gross margin
 
1,497
     
1,552
   
3,092
   
3,182
 
Operating expenses:
                           
SG&A(2)
 
1,243
     
1,275
   
2,524
   
2,567
 
Primary pension plan
 
21
     
55
   
43
   
110
 
Supplemental pension plans
 
7
     
8
   
14
   
17
 
     Total pension plans
 
28
     
63
   
57
   
127
 
Depreciation and amortization
 
128
     
126
   
256
   
251
 
Real estate and other, net
 
17
      (7)    
13
   
(13
)
    Total operating expenses
 
1,416
     
1,457
   
2,850
   
2,932
 
Operating income
 
81
     
95
   
242
   
250
 
   Adjusted operating income (non-GAAP)(3)
 
102
     
150
   
285
   
360
 
Net interest expense
 
57
     
57
   
115
   
116
 
Bond premiums and unamortized costs
 
-
     
20
   
-
   
20
 
Income before income taxes
 
24
     
18
   
127
   
114
 
Income tax expense
 
10
     
4
   
49
   
40
 
Net income
$
14
   
$
14
 
$
78
 
$
74
 
   Adjusted net income (non-GAAP)(3)
$
27
   
$
48
 
$
104
 
$
143
 
                             
Diluted EPS
$
0.07
   
$
0.06
 
$
0.35
 
$
0.31
 
  Adjusted diluted EPS (non-GAAP)(3)
$
0.13
   
$
0.20
 
$
0.47
 
$
0.60
 
 
Ratios as a percent of sales:
                           
Gross margin
 
38.3%
     
39.4%
   
39.4%
   
40.4%
 
SG&A(2)
 
31.8%
     
32.4%
   
32.2%
   
32.6%
 
Total operating expenses
 
36.2%
     
37.0%
   
36.3%
   
37.2%
 
Operating income
 
2.1%
     
2.4%
   
3.1%
   
3.2%
 
   Adjusted operating income (non-GAAP)(3)
 
2.6%
     
3.8%
   
3.6%
   
4.6%
 

(1)  
Comparable store sales include sales from new and relocated stores that have been opened for 12 consecutive full fiscal months and Internet sales through jcp.com.  Stores closed for an extended period are not included in comparable store sales calculations, while stores remodeled and minor expansions not requiring store closures remain in the calculations.
(2)  
Beginning in 2011, pre-opening expenses, previously reported as a separate operating expense line, are included in SG&A due to the immaterial nature of such expense in recent years.  The impact to the SG&A ratio for the three months ended July 31, 2010 was an increase of 10 basis points.
(3)  
See “Non-GAAP Financial Measures” on the following page for a discussion of these non-GAAP measures and reconciliation to their most directly comparable GAAP financial measures.
-17-

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Non-GAAP Financial Measures
We report our financial information in accordance with generally accepted accounting principles in the United States (GAAP).  However, we present certain financial measures identified as non-GAAP under the rules of the Securities and Exchange Commission (SEC) to assess our results.  We believe the presentation of these non-GAAP financial measures, which our management uses to assess our operating results, is useful in order to better understand the operating performance of our core business and facilitate the comparison of our results to the results of our peer companies.  It is important to view non-GAAP financial measures in addition to, rather than as a substitute for, those measures and ratios prepared in accordance with GAAP.  We have provided reconciliations of the most directly comparable GAAP measures to our non-GAAP financial measures presented.

The following non-GAAP financial measures are adjusted to exclude the non-cash impact of our primary pension plan expense.  Unlike other operating expenses, primary pension plan expense is determined using numerous complex assumptions about changes in pension assets and liabilities that are subject to factors beyond our control, such as market volatility.  We believe it is useful for investors to understand the impact of the non-cash primary pension plan on our financial results and therefore are presenting the following non-GAAP financial measures: (1) adjusted operating income; (2) adjusted net income; and (3) adjusted diluted EPS.

Adjusted Operating Income. The following table reconciles operating income, the most directly comparable GAAP financial measure, to adjusted operating income, a non-GAAP financial measure:

($ in millions)
Three Months Ended
 
Six Months Ended
 
   
July 30,
     
July 31,
   
July 30,
   
July 31,
 
   
2011
     
2010
   
2011
   
2010
 
                             
Operating income (GAAP)
$
81
   
$
95
 
$
242
 
$
250
 
    As a percent of sales
 
2.1%
     
2.4%
   
3.1%
   
3.2%
 
Add: primary pension plan expense
 
21
     
55
   
43
   
110
 
Adjusted operating income (non-GAAP)
$
102
   
$
150
 
$
285
 
$
360
 
   As a percent of sales
 
2.6%
     
3.8%
   
3.6%
   
4.6%
 
                             

Adjusted Net Income and Adjusted Diluted EPS. The following table reconciles net income and diluted EPS, the most directly comparable GAAP financial measures, to adjusted net income and adjusted diluted EPS, non-GAAP financial measures:

($ in millions, except EPS)
Three Months Ended
 
Six Months Ended
 
   
July 30,
     
July 31,
   
July 30,
   
July 31,
 
   
2011
     
2010
   
2011
   
2010
 
Net income (GAAP)
$
14
   
$
14
 
$
78
 
$
74
 
Diluted EPS (GAAP)
$
0.07
   
$
0.06
 
$
0.35
 
$
0.31
 
                             
Add: primary pension plan expense, net of
                           
    income tax of $8, $21, $17 and $41
 
13
     
34
   
26
   
69
 
                             
Adjusted net income (non-GAAP)
$
27
   
$
48
 
$
104
 
$
143
 
Adjusted diluted EPS (non-GAAP)
$
0.13
   
$
0.20
 
$
0.47
 
$
0.60
 
                             


-18-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Total Net Sales
($ in millions)
Three Months Ended
 
Six Months Ended
 
   
July 30,
   
July 31,
   
July 30,
   
July 31,
 
   
2011
   
2010
   
2011
   
2010
 
Total net sales
$
3,906
 
$
3,938
 
$
7,849
 
$
7,867
 
Sales percent (decrease)/increase:
                       
Total net sales
 
(0.8)%
   
(0.1)%
   
(0.2)%
   
0.5%
 
Comparable store sales
 
1.5%
   
0.9%
   
2.7%
   
1.3%
 

Total net sales decreased $32 million in the second quarter of 2011 compared to the second quarter of 2010.  For the first half of 2011, total net sales decreased $18 million from the same period last year.  The components of the changes in net sales were as follows:

($ in millions)
Three Months Ended
 
Six Months Ended
 
   
July 30,
   
July 31,
   
July 30,
   
July 31,
 
   
2011
   
2010
   
2011
   
2010
 
Comparable store sales increase
$
56
 
$
34
 
$
199
 
$
90
 
Non-comparable store sales increase
 
10
   
29
   
17
   
75
 
Sales through catalog print media and outlet stores (decrease)
 
(98
)
 
(68
)
 
(234
)
 
(125
)
Total net sales (decrease)/increase
 $
(32
$
(5
$
(18
$
40
 

Comparable store sales increased 1.5% in the second quarter of 2011 driven by customer response to our merchandise initiatives related to our exclusive and private brands.  Comparable store sales in last year’s second quarter increased 0.9%.  Internet sales through jcp.com, which are included in comparable store sales, increased 2.8% to $326 million in the second quarter this year. Non-comparable store sales reflect sales from two new stores opened and six stores closed subsequent to last year’s second quarter, along with two stores that reopened after being closed for an extended period.  As expected, catalog print media and outlet store sales declined in the quarter due to the exit from the catalog business.  Total net sales declined 0.8% to $3,906 million compared with $3,938 million last year.

During the second quarter, off-mall traffic increased compared with last year, while mall traffic remained consistent with last year.   Conversion rates for both mall and off-mall stores were above last year levels.   Both the number of store transactions and the number of units sold increased in the quarter, while the number of units per transaction declined. Our average unit retail in jcpenney department stores for the second quarter of 2011 declined slightly, driven by lower average unit retail on a higher number of promotional units.  Private and exclusive brands found only at jcpenney reached 57% of total merchandise sales for the second quarter of 2011, up from 55% in the second quarter of 2010.
 
Geographically, our best performance was in the southwest region, and the weakest was in the northwest region. Women’s apparel and accessories and fine jewelry were our best performing divisions for the quarter, while Home experienced the weakest results.



-19-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

For the first half of 2011, comparable store sales increased 2.7%, while comparable store sales in last year’s first half increased 1.3%.  Internet sales through jcp.com, which are included in comparable store sales, increased 4.8% to $702 million.  The contribution of sales from non-comparable stores declined due to the effect of fewer non-comparable stores this year compared to last year.  As expected, catalog print media and outlet store sales declined in the first half due to the exit from the catalog business.  Total net sales decreased 0.2% to $7,849 million compared with $7,867 million last year.


Merchandise Initiatives
In the second quarter of 2011, we focused on the following merchandise initiatives:

·  
We opened 22 Sephora inside jcpenney locations, bringing our total to 276 locations compared to 215 locations at the end of the second quarter 2010.  Early in the third quarter we opened another 21 Sephora inside jcpenney locations and plan to open an additional 11 for the remainder of 2011 bringing the total to 308 at year end.

·  
In our Growth Brands Division, we opened four additional The Foundry Big & Tall Supply Co. specialty stores catering to men’s big and tall customers, bringing our total store count to 10.

Store Count
The following table provides the number of stores and gross selling space for the second quarter and first half of 2011 and 2010:

 
Three Months Ended
 
Six Months Ended
     
 
July 30,
 
July 31,
 
July 30,
 
July 31,
     
 
2011
 
2010
 
2011
 
2010
     
jcpenney department stores
                 
Beginning of period
1,108
 
1,109
 
1,106
 
1,108
     
Stores opened
-
 
-
 
2
 
2
     
Closed stores
(5
)
(2
)
(5
)
(3
)
   
End of period(1)
1,103
 
1,107
 
1,103
 
1,107
     
                     
The Foundry Big & Tall Supply Co.(2)
10
 
-
 
10
 
-
     
                     
(1) Gross selling space was 111 million square feet as of July 30, 2011 and 112 million square feet as of July 31, 2010.
(2) Gross selling space was 51 thousand square feet as of July 30, 2011.















-20-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Gross Margin
Gross margin for the second quarter of 2011 decreased $55 million to $1,497 million as compared to $1,552 million in last year’s second quarter.  The decline in gross margins was due primarily to higher markdowns as a result of increased promotional activity.  Gross margin was further impacted by the exit from the catalog business and certain non-comparable free shipping offers for jcp.com combined with higher delivery costs.  As a percent of sales, the gross margin rate decreased 110 basis points to 38.3% compared to 39.4% for the same period last year.

Through the first half of 2011, gross margin decreased 100 basis points to 39.4% of sales, or $3,092 million, compared with 40.4% of sales, or $3,182 million, for the first half of 2010.

SG&A Expenses
SG&A expenses for the quarter decreased $32 million to $1,243 million compared to $1,275 million in last year’s second quarter.  The reduction was mainly driven by lower marketing expenses due to the elimination of catalog print media as well as lower store sales support salaries as a result of operational efficiencies, and a reduction in the incentive compensation accrual versus the prior year. SG&A expense reductions were partially offset by continued investment in our growth initiatives, such as Sephora inside jcpenney and the initial setup and launch of new businesses under our recently created Growth Brands Division, including The Foundry Big & Tall Supply Co. and our new digital ventures, CLADTM and Gifting GraceTM, which are expected to launch in the third quarter of this year.  As a percent of sales, SG&A expenses decreased 60 basis points to 31.8% compared to 32.4% in the second quarter of 2010.

For the first half of 2011, SG&A expenses decreased $43 million to $2,524 million compared to $2,567 million last year, mainly attributable to lower marketing expenses due to the elimination of catalog print media, which offset moderate expense increases related to the expansion of Sephora inside jcpenney, as well as start up costs associated with our Growth Brands Division.  As a percent of sales, SG&A expenses decreased 40 basis points to 32.2% compared to 32.6% in the first half of 2010.


Pension Expense
 ($ in millions)
Three Months Ended
 
Six Months Ended
 
   
July 30,
   
July 31,
   
July 30,
   
July 31,
 
   
2011
   
2010
   
2011
   
2010
 
Primary pension plan
21
 
55
 
 $
43
 
$
110
 
Supplemental pension plans
 
7
   
8
   
14
   
17
 
Total
$
28
 
$
63
 
$
57
 
$
127
 

Total pension expense consists of non-cash primary pension plan expense and supplemental pension plans expense.  For the second quarter of 2011, primary pension plan expense decreased $34 million to $21 million compared to $55 million in the second quarter of 2010.  The decrease was primarily a result of higher returns on our pension plan assets as of the 2010 year-end measurement date due to positive market returns. The supplemental pension plan expense decreased $1 million to $7 million compared to the second quarter of 2010.  For the first half of 2011, our primary pension plan expense decreased $67 million to $43 million and our supplemental pension plan expense decreased $3 million to $14 million.

Depreciation and Amortization Expenses
As expected with our investments in store renewals and updates, depreciation and amortization expenses in the second quarter of 2011 increased $2 million to $128 million from $126 million for the comparable 2010 period. Depreciation and amortization expenses for the first half of 2011 increased to $256 million, compared with $251 million for the same 2010 period.

 
 
-21-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Real Estate and Other, Net

($ in millions)
Three Months Ended
   
Six Months Ended
 
   
July 30,
   
July 31,
     
July 30,
   
July 31,
 
   
2011
   
2010
     
2011
   
2010
 
Real estate activities
$
(7
)
$
(8
)
 
$
(22
)
$
(16
)
Restructuring charges
 
23
   
-
     
32
   
-
 
Other
 
1
   
1
     
3
   
3
 
Total expense/(income)
$
17
 
$
(7
)
 
$
13
 
$
(13
)


Real estate and other consists primarily of ongoing operating income from our real estate subsidiaries, as well as net gains from the sale of facilities and equipment that are no longer used in our operations, other non-operating corporate charges and credits, asset impairments and restructuring related charges.

Real estate and other, net was a charge of $17 million for the second quarter of 2011 and income of $7 million for the second quarter of 2010.  In the 2011 second quarter, restructuring charges of $23 million related to previously announced activities to streamline our supply chain operations, exit the catalog business, and reduce home office expenses, as well as to the closure of five underperforming stores.  For the first half of 2011, real estate and other, net was a charge of $13 million versus income of $13 million for the same period last year.  The year-over-year change was mainly the result of $32 million of restructuring charges in 2011, somewhat offset by income from certain joint venture transactions in the first quarter of this year included in real estate activities.

Operating Income
For the second quarter of 2011 operating income at $81 million decreased 30 basis points to 2.1% of sales, from 2.4% of sales or $95 million in the second quarter of last year.  Excluding the impact of non-cash primary pension plan expense, adjusted operating income (non-GAAP) decreased 120 basis points as a percent of sales to 2.6% of sales in the second quarter of 2011 versus 3.8% in the same 2010 period.  For the first half of 2011, operating income was $242 million, or 3.1% of sales, compared with $250 million, or 3.2% of sales, for the first half of 2010.  Adjusted operating income decreased 100 basis points as a percent of sales to 3.6% versus 4.6% in same 2010 period.

Net Interest Expense and Bond Premiums and Unamortized Costs
Net interest expense for the second quarter of 2011 was flat with last year’s second quarter at $57 million.  For the first half of 2011, interest expense was $115 million compared to $116 million in the first half of 2010.

In the second quarter of 2010, we incurred approximately $20 million in additional expenses, consisting primarily of bond premiums paid in connection with a debt tender offer that was completed in May 2010.
 
Income Taxes
The effective income tax rate for the second quarter was 41.7% compared to 22.2% last year.  The year-over-year change is primarily due to an unfavorable adjustment of $1 million in the current period related to state law changes versus a favorable adjustment of $3 million in last year’s period from the resolution of audits in three states.  In determining the quarterly provision for income taxes, we use an estimated annual effective tax rate, which is based on our expected annual income, statutory tax rates and tax planning opportunities available in the various jurisdictions in which we operate. Subsequent recognition, de-recognition and measurement of a tax position taken in a previous period are separately recognized in the quarter in which they occur.  Our effective income tax rate for the first half of 2011 was 38.6% compared with 35.1% for the first half of 2010.



-22-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Liquidity and Capital Resources

Overview
As of the end of the first half of 2011, our cash and cash equivalents balance was $1,551 million, which reflects $900 million of cash used during the first half for the Company’s common stock repurchase program that totaled 24.4 million shares. Additionally, during the first half, we entered into an amended and restated revolving credit facility, which increased our borrowing capacity by $500 million to $1,250 million.

Financial Condition and Liquidity Position
The foundation of our strong liquidity position is our cash and cash equivalents balance and our $1,250 million revolving credit facility entered into in April 2011.

The following table provides a summary of our key components and ratios of financial condition and liquidity:

     
Six Months Ended
 
($ in millions)
   
July 30,
   
July 31,
 
     
2011
   
2010
 
               
Cash and cash equivalents
 
$
1,551
 
$
2,003
 
Merchandise inventory
   
3,572
   
3,490
 
Property and equipment, net
   
5,237
   
5,298
 
 
             
Long-term debt
   
3,099
   
3,099
 
Stockholders’ equity
   
4,703
   
4,886
 
    Total capital
   
7,802
   
7,985
 
               
Additional amounts available under our credit agreement
   
1,250
   
750
 
Cash flow from operating activities
   
172
   
(379
)
Free cash flow (non-GAAP financial measure)(1)
   
(215
)
 
(306
)
Capital expenditures
   
295
   
229
 
Dividends paid
   
92
   
94
 
Ratios:
             
   Debt-to-total capital(2)
   
39.7
%
 
38.8
%
   Cash-to-debt(3)
   
50.0
%
 
64.6
%

(1)  
See the following page for a reconciliation of this non-GAAP financial measure to its most directly comparable GAAP financial measure and further information on its uses and limitations.
(2)  
Long-term debt divided by total capitalization.
(3)  
Cash and cash equivalents divided by long-term debt.

Cash and Cash Equivalents
We ended the second quarter of 2011 with $1,551 million in cash and cash equivalents, which represents 50% of our $3,099 million of outstanding long-term debt.  During the first half of 2011, we used $900 million of cash balances to fund the repurchase of 24.4 million shares of Company common stock.




-23-


 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Free Cash Flow (Non-GAAP Financial Measure)
Free cash flow is a key financial measure of our ability to generate additional cash from operating our business and in evaluating our financial performance. We define free cash flow as cash flow from operating activities excluding discretionary cash contributions to our primary pension plan and any associated cash tax impacts, less capital expenditures and dividends paid, plus the proceeds from the sale of assets. Adjustments to exclude discretionary pension plan contributions are more indicative of our ability to generate cash flows from operating activities. We believe discretionary contributions to our pension plan are more reflective of financing transactions to reduce off-balance sheet debt relating to the pension liability. We believe that free cash flow is a relevant indicator of our ability to repay maturing debt, revise our dividend policy or fund other uses of capital that we believe will enhance stockholder value. Free cash flow is limited and does not represent remaining cash flow available for discretionary expenditures due to the fact that the measure does not deduct payments required for debt maturities, pay-down of off-balance sheet pension debt and other obligations or payments made for business acquisitions. Therefore, it is important to view free cash flow in addition to, rather than as a substitute for, our entire statement of cash flows and those measures prepared in accordance with GAAP.

The following table reconciles net cash provided by/(used in) operating activities, the most directly comparable GAAP financial measure, to free cash flow, a non-GAAP financial measure:
 
 
($ in millions)
 
Six Months Ended
   
     
July 30,
   
July 31,
 
     
2011
   
2010
 
Net cash provided by/(used in) operating activities (GAAP)
 
$
172
 
$
(379
)
 
Add:
               
Discretionary pension contribution
   
-
   
392
   
Proceeds from sale of assets
   
-
   
4
   
Less:
               
Capital expenditures
   
(295
)
 
(229
)
 
Dividends paid, common
   
(92
)
 
(94
)
 
Free cash flow (non-GAAP)
 
$
(215
$
(306
)
 

During the first half of 2011, our free cash flow increased $91 million to negative $215 million compared to a negative $306 million in the same period last year.  The increase was primarily attributable to the positive swing in inventory levels, as well as the merchandise accounts payable balance in the first half of 2011 as compared to the same prior year period. Partially offsetting the free cash flow improvement was an increase in capital expenditures relating primarily to store renewals and renovations, including new Sephora inside jcpenney locations, MNG by Mango and Call it Spring.

Operating Activities
Our operations are seasonal in nature, with the business depending to a great extent on the last quarter of the year when a significant portion of our sales, profits and operating cash flows are realized.

Cash flow from operating activities increased from the same period last year primarily as a result of the positive swing in inventory levels as well as the merchandise accounts payable balance in the first half of this year as compared to the same prior year period, lower payment of incentive compensation and last year’s $392 million voluntary cash contribution to our primary pension plan.

Merchandise inventory increased $82 million, or 2.3% over last year and is in line with our projected sales trend for the upcoming quarter. For the same period last year, inventory increased 7.1%.

-24-

 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Investing Activities

($ in millions)
 
Six Months Ended
 
     
July 30,
   
July 31,
 
Net cash (used in)/provided by:
   
2011
   
2010
 
Capital expenditures
 
$
(295
)
$
(229
)
Proceeds from sale of assets
   
-
   
4
 
Investing activities
 
$
(295
$
(225
)

Capital expenditures were $295 million for the first half of 2011, compared with $229 million for the first half of 2010. Capital spending was principally for renewals and modernizations, new Sephora inside jcpenney locations as well as Call it Spring and MNG by Mango.  During the first half of 2011, we opened 45 Sephora inside jcpenney locations, of which 22 were opened in the second quarter, bringing the total to 276.  In the first half of 2011, approximately 200 MNG by Mango and 100 Call it Spring shops were opened in jcpenney stores. Consistent with the first half, capital expenditures for the remainder of 2011 are expected to be funded with cash flow from operations and existing cash and cash equivalent balances.  We continue to anticipate full year 2011 capital expenditures to be about $650 million.

During the first half of 2010, we opened 60 Sephora inside jcpenney locations and two new jcpenney department stores.

Financing Activities

($ in millions)
 
Six Months Ended
 
     
July 30,
   
July 31,
 
 Net cash provided by/(used in):
   
2011
   
2010
 
      Proceeds from issuance of long-term debt
   
-
   
392
 
      Payments of long-term debt and financing costs
   
(15
)
 
(707
)
      Dividends paid
   
(92
)
 
(94
)
      Proceeds from the issuance of stock warrant
   
50
   
-
 
      Stock repurchase program
   
(900
)
 
-
 
      Other
   
9
   
5
 
Financing activities
 
$
(948
$
(404
)

In the first half of 2011 we completed our share buyback program authorized by the Board of Directors in February. Through open market transactions we repurchased approximately 24.4 million shares at a cost of $900 million and an average share price of $36.98.  Additionally in June 2011, we received proceeds of $50 million for the sale of a warrant on 7.3 million shares of J. C. Penney Company, Inc. common stock to Ronald B. Johnson.  During the first half of 2011, we paid $15 million of fees related to the renewal of our credit facility.

On March 1, 2010, we repaid at maturity $393 million principal amount of 8.0% Notes due 2010.  On May 24, 2010, we accepted for purchase $300 million principal amount of JCP’s outstanding 6.375% Senior Notes due 2036, which were validly tendered pursuant to a cash tender offer.  Also on May 24, 2010, we closed on our offering of $400 million aggregate principal amount of 5.65% Senior Notes due 2020 and used proceeds of the offering, net of underwriting discounts, of approximately $392 million to make a voluntary cash contribution to the primary pension plan.

As authorized by the Board of Directors, we paid quarterly dividends of $0.20 per share during the first half of 2011 and 2010, respectively.


-25-


 
 
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Cash Flow Outlook
For the remainder of 2011, we believe that our cash flow generated from operations, combined with our existing cash and cash equivalents will be adequate to fund capital expenditures, working capital and dividend payments.  We believe that our financial position continues to provide the financial flexibility to support our growth initiatives.

Our cash flows may be impacted by many factors, including the effects of the current economic environment and consumer confidence and competitive conditions in the retail industry.  Based on the nature of our business, we consider these factors to be normal business risks.

2011 Credit Facility
On April 29, 2011, J. C. Penney Company, Inc., JCP and J. C. Penney Purchasing Corporation entered into an amended and restated five-year, $1,250 million revolving credit agreement (2011 Credit Facility) with a syndicate of lenders with JPMorgan Chase Bank, N.A., as administrative agent.  The credit facility, which matures in April 2016, may be used for general corporate purposes and the issuance of letters of credit.

The 2011 Credit Facility is secured by our merchandise inventory, which security interest can be released upon attainment of certain credit rating levels.  Pricing under the 2011 Credit Facility is tiered based on JCP’s senior unsecured long-term credit ratings issued by Moody’s Investors Service, Inc. and Standard & Poor’s Ratings Services. JCP’s obligations under the 2011 Credit Facility are guaranteed by J. C. Penney Company, Inc. As of July 30, 2011, we were in compliance with our required financial covenants.  As of such date, our leverage ratio was 2.1 to 1, our fixed charge coverage ratio was 3.7 to 1 and our asset coverage ratio was 18 to 1.

Credit Ratings
As of the filing date of this document, our credit ratings were as follows:
 
       
 
Long-Term Debt
 
Outlook
Moody’s Investors Service, Inc.
Ba1
 
Stable
Standard & Poor’s Ratings Services
BB+
 
Stable
Fitch Ratings
BBB-
 
Stable

Rating agencies consider, among other things, changes in operating performance, comparable store sales, the economic environment, conditions in the retail industry, financial leverage and changes in our business strategy in their rating decisions.

Contractual Obligations and Commitments
Aggregate information about our obligations and commitments to make future payments under contractual or contingent arrangements was disclosed in the 2010 Form 10-K.  Our unrecorded contractual obligations related to merchandise have increased since year end primarily due to the seasonality of our business and updates to our supplier base in the ordinary course of business.

Common Stock
As of the end of the first half of 2011, the number of outstanding shares of common stock was 213 million compared to 236 million as of July 31, 2010 and 237 million as of January 29, 2011. The change during the first half of 2011 was due primarily to our stock repurchase program that resulted in the purchase and retirement of approximately 24.4 million shares of common stock.

Inflation
Inflation did not significantly impact our results of operations during the first half.  While the retail industry expects inflationary cost increases in 2011, particularly in the latter part of the year, we have programs in place to partially mitigate the effects of inflation that include adjusting our product mix, leveraging our sourcing capabilities, and where appropriate, increasing prices. Our direct sourcing operation enables us to leverage our more than 50 years of relationships with major overseas suppliers, which has allowed us to source merchandise more cost effectively than some of our competitors.    
-26-
 
 

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)


Critical Accounting Policies

This MD&A is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and use judgments that affect reported amounts of assets, liabilities, revenues and expenses and related disclosures of contingent assets and liabilities. We base our estimates on historical experience and on other assumptions that are believed to be reasonable under the circumstances. On an ongoing basis, we evaluate estimates used, including those related to inventory valuation under the retail method; valuation of long-lived assets; estimation of reserves and valuation allowances specifically related to closed stores, insurance, income taxes, litigation and environmental contingencies and pension accounting. Actual results may differ from these estimates under different assumptions or conditions.

There have been no changes to our critical accounting policies during the first six months of 2011.

For a further discussion of the judgments we make in applying our accounting policies, see Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, in our 2010 Form 10-K.

Recently Issued Accounting Pronouncements

Recently issued accounting pronouncements are discussed in Note 12 to the unaudited Interim Consolidated Financial Statements.

Seasonality

The results of operations and cash flows for the second quarter and first half of 2011 are not necessarily indicative of the results for the entire year.  Our annual earnings depend to a great extent on the results of operations for the last quarter of our fiscal year when a significant portion of our sales and profits are recorded.

Cautionary Statement Regarding Forward-Looking Statements

This report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which reflect our current view of future events and financial performance. The words expect, plan, anticipate, believe, intend, should, will and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to known and unknown risks and uncertainties that may cause our actual results to be materially different from planned or expected results.

Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, trade restrictions, changes in tariff, freight and shipping rates, changes in the cost of fuel and other energy and transportation costs, increases in wage and benefit costs, competition and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war, an act of terrorism or pandemic, a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information and legal and regulatory proceedings.   Furthermore, the Company typically earns a disproportionate share of its operating income in the fourth quarter due to holiday buying patterns, and such buying patterns are difficult to forecast with certainty. While we believe that our assumptions are reasonable, we caution that it is impossible to predict the degree to which any such factors could cause actual results to differ materially from predicted results.
 
For additional discussion on risks and uncertainties, see Risk Factors in Part II, Item 1A of this Form 10-Q and subsequent filings. We intend the forward-looking statements in this Quarterly Report on Form 10-Q to speak only as of the date of this report and do not undertake to update or revise these projections as more information becomes available.

-27-
 
 
 
 
 

Table of Contents

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

We are exposed to market risks in the normal course of business due to changes in interest rates. Our market risks related to interest rates at July 30, 2011 are similar to those disclosed in the 2010 Form 10-K.


Item 4. Controls and Procedures.

Based on their evaluation of our disclosure controls and procedures (as defined in Rules 13a-15 and 15d-15 under the Securities Exchange Act of 1934 (the Exchange Act)) as of the end of the period covered by this Quarterly Report on Form 10-Q, our principal executive officer and principal financial officer concluded our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and is accumulated and communicated to management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.  There were no changes in our internal control over financial reporting during the second quarter ended July 30, 2011, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.































-28-


 
 
 
 

Table of Contents

Part II. Other Information

Item 1A. Risk Factors.

 
The risk factors listed below update and supersede the risk factors associated with our business previously disclosed in Part I, Item 1A of our Annual Report on Form 10-K for the year ended January 29, 2011.
 
Our Company’s growth and profitability depend on the level of consumer confidence and spending.
 
Our results of operations are sensitive to changes in overall economic and political conditions that impact consumer spending, including discretionary spending. Many economic factors outside of our control, including the housing market, interest rates, recession, inflation and deflation, energy costs and availability, consumer credit availability and terms, consumer debt levels, tax rates and policy, and unemployment trends influence consumer confidence and spending. The domestic and international political situation and actions also affect consumer confidence and spending. Additional events that could impact our performance include pandemics, terrorist threats and activities, worldwide military and domestic disturbances and conflicts, political instability and civil unrest. Declines in the level of consumer spending could adversely affect our growth and profitability.
 
The retail industry is highly competitive, which could adversely impact our sales and profitability.
 
The retail industry is highly competitive, with few barriers to entry. We compete with many other local, regional and national retailers for customers, associates, locations, merchandise, services and other important aspects of our business. Those competitors include other department stores, discounters, home furnishing stores, specialty retailers, wholesale clubs, direct-to-consumer businesses, including the Internet, and other forms of retail commerce. Some competitors are larger than jcpenney, have greater financial resources available to them, and, as a result, may be able to devote greater resources to sourcing, promoting and selling their products. Competition is characterized by many factors, including merchandise assortment, advertising, price, quality, service, location, reputation and credit availability. The performance of competitors as well as changes in their pricing and promotional policies, marketing activities, new store openings, launches of Internet websites, brand launches and other merchandise and operational strategies could cause us to have lower sales, lower gross margin and/or higher operating expenses such as marketing costs and other selling, general and administrative expenses, which in turn could have an adverse impact on our profitability.
 
Our sales and operating results depend on customer preferences and fashion trends.
 
Our sales and operating results depend in part on our ability to predict and respond to changes in fashion trends and customer preferences in a timely manner by consistently offering stylish quality merchandise assortments at competitive prices. We continuously assess emerging styles and trends and focus on developing a merchandise assortment to meet customer preferences. Even with these efforts, we cannot be certain that we will be able to successfully meet constantly changing customer demands. To the extent our predictions differ from our customers’ preferences, we may be faced with excess inventories for some products and/or missed opportunities for others. Excess inventories can result in lower gross margins due to greater than anticipated discounts and markdowns that might be necessary to reduce inventory levels. Low inventory levels can adversely affect the fulfillment of customer demand and diminish sales and brand loyalty. Consequently, any sustained failure to identify and respond to emerging trends in lifestyle and customer preferences and buying trends could have an adverse impact on our business and any significant misjudgments regarding inventory levels could adversely impact our results of operations.







-29-

 
 
 
 

Table of Contents

Item 1A. Risk Factors—(Continued)
 
Our profitability depends on our ability to source merchandise and deliver it to our customers in a timely and cost-effective manner.
 
Our merchandise is sourced from a wide variety of suppliers, and our business depends on being able to find qualified suppliers and access products in a timely and efficient manner. A substantial portion of our merchandise is sourced outside of the United States. All of our suppliers must comply with our supplier legal compliance program and applicable laws, including consumer and product safety laws. Although we diversify our sourcing and production by country, the failure of a supplier to produce and deliver our goods on time, to meet our quality standards and adhere to our product safety requirements or to meet the requirements of our supplier compliance program or applicable laws, or our inability to flow merchandise to our stores or through the Internet channel in the right quantities at the right time could adversely affect our profitability and could result in damage to our reputation. Inflationary pressures on commodity prices and other input costs could increase our cost of goods, and an inability to pass such cost increases on to our customers or a change in our merchandise mix as a result of such cost increases could have an adverse impact on our profitability. Additionally, the impact of current and future economic conditions on our suppliers cannot be predicted and may cause our suppliers to be unable to access financing or become insolvent and thus become unable to supply us with products. Similarly, political or financial instability, changes in U.S. and foreign laws and regulations affecting the importation and taxation of goods, including duties, tariffs and quotas, or changes in the enforcement of those laws and regulations, as well as currency exchange rates, transport capacity and costs and other factors relating to foreign trade and the inability to access suitable merchandise on acceptable terms could adversely impact our results of operations.
 
Our business is seasonal, which impacts our results of operations.
 
Our annual earnings and cash flows depend to a great extent on the results of operations for the last quarter of our fiscal year, which includes the holiday season. Our fiscal fourth-quarter results may fluctuate significantly, based on many factors, including holiday spending patterns and weather conditions.  This seasonality causes our operating results to vary considerably from quarter to quarter.
 
Our profitability may be impacted by weather conditions.
 
Our merchandise assortments reflect assumptions regarding expected weather patterns and our profitability depends on our ability to timely deliver seasonally appropriate inventory.  Unseasonable or unexpected weather conditions such as warm temperatures during the winter season or prolonged or extreme periods of warm or cold temperatures could render a portion of our inventory incompatible with consumer needs.  Extreme weather or natural disasters could also severely hinder our ability to timely deliver seasonally appropriate merchandise.  A reduction in the demand for or supply of our seasonal merchandise could have an adverse effect on our inventory levels, gross margins and results of operations.

The moderation of our new store growth strategy as a result of current economic conditions could adversely impact our future growth and profitability.
 
Our future growth and profitability depend in part on our ability to add new stores. Current and projected future economic conditions have caused us to moderate the number of new stores that we plan to open in the near term and have made it difficult for third-party developers to obtain financing for new sites. These factors could negatively impact our future anticipated store openings. Furthermore, although we have conducted strategic market research, including reviewing demographic and regional economic trends, prior to making a decision to enter into a particular market, we cannot be certain that our entry into a particular market will prove successful. The failure to expand by successfully opening new stores, or the failure of a significant number of these stores to perform as planned, could have an adverse impact on our future growth, profitability and cash flows.
 

-30-

 
 
 
 

Table of Contents

Item 1A. Risk Factors—(Continued)
 
The failure to retain, attract and motivate our associates, including associates in key positions, could have an adverse impact on our results of operations.
 
Our results depend on the contributions of our associates, including our senior management team and other key associates. Our performance depends to a great extent on our ability to retain, attract and motivate talented associates throughout the organization, many of whom, particularly in the department stores, are in entry level or part-time positions with historically high rates of turnover. Our ability to meet our labor needs while controlling our costs is subject to external factors such as unemployment levels, prevailing wage rates and minimum wage legislation. If we are unable to retain, attract and motivate talented associates at all levels, our results of operations could be adversely impacted.
 
Changes in federal, state or local laws and regulations could increase our expenses and adversely affect our results of operations.
 
Our business is subject to a wide array of laws and regulations. While our management believes that our associate relations are good, significant legislative changes that impact our relationship with our associates could increase our expenses and adversely affect our results of operations. Examples of possible legislative changes impacting our relationship with our associates include changes to an employer’s obligation to recognize collective bargaining units, the process by which collective bargaining agreements are negotiated or imposed, minimum wage requirements, and health care mandates. In addition, if we fail to comply with applicable laws and regulations we could be subject to legal risk, including government enforcement action and class action civil litigation that could increase our cost of doing business. Changes in the regulatory environment regarding other topics such as privacy and information security, product safety or environmental protection, including regulations in response to concerns regarding climate change, among others, could also cause our expenses to increase and adversely affect our results of operations.  
 
Our operations are dependent on information technology systems; disruptions in those systems could have an adverse impact on our results of operations.
 
Our operations are dependent upon the integrity, security and consistent operation of various systems and data centers, including the point-of-sale systems in the stores, our Internet website, data centers that process transactions, communication systems and various software applications used throughout our Company to track inventory flow, process transactions and generate performance and financial reports. We could encounter difficulties in developing new systems or maintaining and upgrading existing systems. Such difficulties could lead to significant expenses or to losses due to disruption in business operations. In addition, despite our considerable efforts and technology to secure our computer network, security could be compromised, confidential information could be misappropriated or system disruptions could occur. This could lead to loss of sales or profits, cause our customers to lose confidence in our ability to protect their personal information which could lead to lost future sales or cause us to incur significant costs to reimburse third parties for damages, any of which could have an adverse impact on our results of operations. In addition, the continued realization of the benefits of our centralized buying and allocation processes and systems and our Internet platform are key elements of our ability to meet our long-term customer and financial goals. The effectiveness of these technology systems is an important component of our ability to have the right inventory at the right place, time and price.
 

-31-