JCPenney Welcomes Shoppers to New Store in Woodridge, Ill.

Grand Opening Celebration Begins May 11 at Centerpointe of Woodridge

PLANO, Texas--(BUSINESS WIRE)--

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest department store retailers, is offering shoppers an easy and exciting way to experience style and quality at smart prices with the grand opening of the JCPenney store at Centerpointe of Woodridge, 7400 Woodward Ave. in Woodridge, Ill. The official grand opening for the new Woodridge JCPenney will take place on Friday, May 11, marked by a ribbon cutting ceremony at the store's main entrance at 8:45 a.m.

"We look forward to being a part of this beautiful and vibrant community," said Store Manager Theda Isenberg. "With the store's convenient design, great merchandise assortment, and exceptional team of Associates, we will provide an outstanding shopping experience for our customers. We're inviting everyone to come by and celebrate with us!"

Store Highlights: JCPenney + Sephora

The new JCPenney store, covering more than 104,000 square feet, is designed in the Company's latest format to make shopping even more convenient and enjoyable. In addition to JCPenney's tremendous selection of fashionable apparel and home merchandise, customers will experience wide aisles and efficient customer service centers. The new store layout helps shoppers easily locate major brands such as The Original Arizona Jean Company(R), Chris Madden for JCPenney Home Collection(R), nicole by Nicole Miller(R), Liz & Co.(R), Ambrielle(R), SouthPole(R), Worthington(R), Stafford(R), Bisou-Bisou(R), Carter's(R), Nike(R), CONCEPTS by Claiborne(R) and more.

At the heart of the store is the extraordinary addition of a full-service Sephora beauty boutique. The 1,500-square-foot Sephora inside JCPenney will boast the best that Sephora has to offer, including some of the most desired brands in makeup, skin care, fragrance, and accessory products such as Bare Escentuals(R) and Philosophy(R). It will be staffed by a team of beauty consultants thoroughly trained in the Science of Sephora.

Additional Services

For added convenience, JCPenney at Centerpointe of Woodridge provides an assortment of services under one roof, including an all-occasion portrait studio; expert in-home custom decorating services; and a full-service salon offering an array of professional hair and beauty services, as well as products from leading salon brands. In addition, customers can place orders or pick up catalog and Internet purchases at the store's Solutions desk.

JCPenney Afterschool Fund Grants

As part of the May 11 grand opening celebration, the JCPenney Afterschool Fund will contribute grants to the Indian Boundary YMCA which will allow three local children to participate in enriching afterschool programs during the school year. Additionally, J. C. Penney Company, Inc. will provide each child with a $50 JCPenney gift card for school apparel. The contribution will be presented during the store's ribbon cutting ceremony.

The JCPenney Afterschool Fund, a non-profit, 501(c)(3) organization, was created by J. C. Penney Company, Inc. to raise awareness of the need for working families to have access to quality afterschool programs. The JCPenney Afterschool Fund believes that afterschool programs are an important investment in the future of America's children - our nation's most valuable resource. Studies show that 14.3 million children in the U.S. are unsupervised between the hours of 3 p.m. and 6 p.m. each day, placing them at greater risk of becoming victims or perpetrators of crime.

Grand Opening Activities

Throughout grand opening week, customers can register to win one of a hundred $150 gift cards to be used toward any JCPenney purchase. Other activities include product demonstrations, special discounts for the entire family and a free gift for the first 750 Sephora customers.

The 105-year-old retailer has served Illinois shoppers since 1917. The new store will contribute approximately 200 jobs to Woodridge's economy. JCPenney at Centerpointe of Woodridge will operate Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 10 a.m. to 8 p.m.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,039 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

Source: J. C. Penney Company, Inc.