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JCPenney Reports December Sales Results

PLANO, Texas, Jan. 6, 2011 /PRNewswire via COMTEX/ --

J. C. Penney Company, Inc. (NYSE: JCP) reported today that its comparable store sales for the five-week period ended Jan. 1, 2011, increased 3.7 percent over last year with fine jewelry and women's accessories reporting the strongest results. Geographically, the best performing regions were the southeast and northeast regions. Total Company sales in December increased 2.3 percent.

(Logo: http://photos.prnewswire.com/prnh/20101229/MM22866LOGO)

The Company reported a successful holiday season as its compelling gift assortments, promotional events, and industry-leading customer service drove performance. Top selling items included JCPenney's selection of fashion watches and sterling silver jewelry, St. John's Bay(R) and Liz Claiborne(R) cold weather merchandise and its unique stocking stuffers and innovative gifts. Internet sales through jcp.com also posted strong growth in December, with significant increases in traffic and orders for the key holiday shopping periods of the week after Thanksgiving and the week before Christmas.


Preliminary December Sales Summary

($ in millions)














Total Company Sales


% Increase/(Decrease)


for period ended


Total Sales


Comp Stores


Jan. 01,


Jan. 02,










2011

2010

2010


2009


2010


2009













5 Weeks

$ 2,955


$ 2,889


2.3


(2.4)


3.7


(3.8)













9 Weeks

$ 4,800


$ 4,610


4.1


(3.5)


5.7


(4.5)













48 Weeks

$ 16,855


$ 16,616


1.4


(5.1)


2.7


(6.5)


Sales Conference Call Recording (8:30 a.m. ET) -- (877) 793-7778



For further information, contact:


Investor Relations

Kristin Hays and Angelika Torres; (972) 431-5500;

jcpinvestorrelations@jcpenney.com



Media Relations

Darcie Brossart (972) 431-3400

jcpcorpcomm@jcpenney.com


Corporate Website

www.jcpenney.net

About JCPenney

JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit www.jcpenney.net.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties that may cause the Company's actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, trade restrictions, changes in tariff, freight, paper and postal rates, changes in the cost of fuel and other energy and transportation costs, increases in wage and benefit costs, competition and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, risks associated with war, an act of terrorism or pandemic, and a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information. Please refer to the Company's most recent Form 10-K and subsequent filings for a further discussion of risks and uncertainties. Investors should take such risks into account when making investment decisions. We do not undertake to update these forward-looking statements as of any future date.

SOURCE J. C. Penney Company, Inc.

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