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JCPenney Reports Increased February Comparable Store Sales
PLANO, Texas, Mar 04, 2010 (BUSINESS WIRE) -- J. C. Penney Company, Inc. (NYSE:JCP) comparable store sales increased 1.2 percent for the four-week period ended Feb. 27, 2010. In last year's February period, comparable store sales decreased 8.8 percent. Total Company sales in February increased 1.5 percent.

February results demonstrated continued positive response to the Company's spring merchandise offerings. For the period, children's was the top performing merchandise division, while home experienced the weakest sales.

Geographically, the southeast region was the best performing region in February, while the northeast region had the softest sales during the month and reflected a negative impact from adverse weather conditions.

Preliminary February Sales Summary

($ in millions)
Total Company Sales % Increase/(Decrease)
for period ended Total Sales Comp Stores
Feb. 27, Feb. 28,
2010 2009 2010 2009 2010 2009

4 Weeks

$ 1,182 $ 1,165 1.5 (7.2 ) 1.2 (8.8 )

Sales Conference Call Recording (8:30 a.m. ET) -- (877) 793-7778

About JCPenney

JCPenney is one of America's leading retailers, operating 1,108 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

SOURCE: J. C. Penney Company, Inc.

J. C. Penney Company, Inc.
Investor Relations:
Phil Sanchez, 972-431-5575
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Teneka Ray, 972-431-5026
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