|JCPenney Debuts Second Brooklyn Store|
Kings Plaza location to showcase Sephora inside JCPenney and major appliance showroom
PLANO, Texas - (July 10, 2018) - Capitalizing on the growth of the New York City market, JCPenney (NYSE: JCP) announced today the opening of an all-new location at Kings Plaza in Brooklyn. The store will open on Aug. 10, featuring the latest JCPenney brands and concepts in a sleek and modern store environment, delivering more style and value for all hard-working Brooklynites.
"JCPenney opened its first Brooklyn store in 2014 at Gateway Center to great fanfare, and the location has consistently been one of our top performers since it opened," said Joe McFarland, executive vice president and chief customer officer of JCPenney. "The introduction of our second Brooklyn store at Kings Plaza underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough."
Sought-After Brands and Attractions
The Kings Plaza location will also unveil an extensive selection of women's apparel, all with the modern casual woman in mind. Shoppers will find the latest looks for any occasion from brands such as a.n.a.®, St. John's Bay(TM), Liz Claiborne®, Xersion(TM), Worthington(TM) and more, complemented by a wide range of handbags, shoes and fashion accessories from Mixit(TM), The Bijoux Bar and Bold Elements(TM). To add some sparkle, the J. C. Penney Co. Fine Jewelry Store at Kings Plaza will offer a variety of diamonds, precious gems, gold, silver and watches to complete any head-to-toe look. Brides-to-be will be dazzled by a large selection of engagement rings, wedding bands, anniversary rings and certified diamonds from the Modern Bride® collection.
Brooklyn Never Looked More Beautiful
A Destination for Home
A Truly Integrated Shopping Experience
Energy Efficient by Design
"We've truly enjoyed serving the people of Brooklyn over the last four years, and we're ready to share our unique style and value with even more new and loyal customers," said Josh Simmons, general manager of the JCPenney Kings Plaza store. "Our entire team of associates is thrilled to welcome customers into the store and deliver an exceptional shopping experience."
JCPenney has operated stores in New York since 1922, opening its first Brooklyn store location in 2014 at Gateway Center. The opening of the new JCPenney store is part of a major redevelopment of Kings Plaza, the borough's largest shopping center. Aimed at making Kings Plaza the preferred place to shop, stroll and dine for Brooklyn's trendy shoppers, the transformation of the 1.1 million sq. ft. mall features an elevated shopping experience with new high-profile retailers and restaurants, along with significant building enhancements, including a redesigned mall entrance and addition of a new civic park. Hours of operation for the JCPenney store located at Kings Plaza are 10 a.m. to 9:30 p.m., Monday through Friday; 10 a.m. to 10 p.m. on Saturday; and, 11 a.m. to 8 p.m. on Sunday.
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