|JCPenney Strikes a Chord with Exclusive Lionel Richie Home(TM) Collection|
Retailer expands soft home assortment with new bedding and bath line designed by Richie
PLANO, Texas - (April 30, 2018) - JCPenney [NYSE: JCP] is greeting musical legend, Lionel Richie, with a warm "Hello" as the retailer announces an exclusive home collection designed by the Grammy® award winner. Available now at JCPenney.com and in select stores this fall, Lionel Richie Home features simple, classic designs with a modern twist inspired by Richie's travels and his own design aesthetic. Richie's namesake brand includes comforters, quilts, sheets, decorative pillows and bath towels designed to coordinate with the retailer's existing JCPenney Home® brand so customers can mix and match products from each collection to create a personal oasis at home.
As a singer-songwriter, record producer and international superstar, Richie is a renowned icon in the music industry. Known for mega-hits such as "Hello," "Endless Love," "Lady," "All Night Long," "Penny Lover" and more, Richie has sold more than 100 million albums worldwide, winning an Oscar®, Golden Globe® and four Grammy Awards over the course of his career. Richie is also a judge this season on the singing competition television series, "American Idol," on ABC.
"It was an easy decision to bring Lionel Richie's first-ever home collection to JCPenney. He is known for his polished, effortless style and he's translated this appeal into a beautiful line of bedding and bath products that will resonate with the JCPenney customer - many of whom are Lionel Richie fans already," said Katheryn Burchett, senior vice president of merchandising. "By expanding our soft home assortment and working with new brand partners, JCPenney continues to focus on being a leading destination for updating your home, and enticing new shoppers to discover the style and quality found in our compelling selection."
Richie played an integral role in the design and development of the entire brand, infusing his style and passion for the home into each piece. The Lionel Richie Home collection features simple, elegant designs in a rich color palette including a black three-piece comforter set with gold accents, a classic dark blue three-piece coverlet set, coordinating sheet sets and embroidered towels, to name a few. Sale prices include $129.99 for a queen comforter set, $39.99 for two decorative pillows and $24.99 for two Euro shams.
"Because so much of my career has been spent on the road, home is truly a retreat for me. It's a place where I can relax and spend time with my family and friends," said Richie. "I am passionate about bringing my experiences at some of the world's finest hotels into the fabric and design of my curated home collection so that JCPenney customers can make their home a tranquil, luxurious escape, without spending a fortune."
Lionel Richie Home is designed to coordinate with the bedding, bath and window products available from JCPenney Home, one of the Company's most popular private brands known for stylish, high-quality home goods at a great value. Shoppers will find the two brands merchandised together in one shop this September so customers can easily create a refined, yet relaxing, home environment.
To download the news release and access product images, please visit:
Lionel Richie Media Relations:
About Lionel Richie:
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