|JCPenney Challenges Holiday Shoppers to Get More For Less|
Stores Open at 2 p.m. on Thanksgiving Day for Black Friday Shopping
JCPenney Beckons Bargain Hunters with Coupon Giveaways up to $500 off and Amazing Deals on TV's, Toys, Smart Home Tech, Beauty, Diamonds, Smart Watches, Boots and More
PLANO, Texas - (Nov. 6, 2017) - This season, JCPenney is inviting shoppers to take "The JCPenney Holiday Challenge" and get everything on their list for less than they think. Through its engaging marketing campaign, JCPenney will showcase its assortment of unique, must-have gifts at amazing prices, such as 55" and 65" high definition televisions from Samsung and LG, Playstation 4 consoles, Google Home devices, Samsung SmartThings products and toys from LEGO®, Star Wars(TM), Barbie®, Melissa & Doug® and more, inspiring shoppers to rediscover JCPenney as the ultimate holiday shopping destination.
"We are stepping up our game when it comes to showcasing the breadth of newness, excitement and value within our gift assortment this year, proving that if shoppers go to JCPenney looking for a special gift, they will come out finding so much more," said Marci Grebstein, chief marketing officer for JCPenney. "By leveraging this key shopping period, we are looking to surprise holiday shoppers with the level of relevant merchandise available at JCPenney, updating their perception of our brand this season and beyond."
The Ultimate Savings Challenge: The Annual JCPenney Black Friday Sale
When stores open on Thanksgiving Day, early shoppers will be greeted with an envelope containing a coupon worth $10 off $10, $100 off $100 or $500 off $500 or more purchase, while supplies last. Coupons are valid for use in stores only starting on Thanksgiving Day. Stores will continue to remain open for the Company's Black Friday sale until Friday, Nov. 24 at 10 p.m. This year's Black Friday deals include exciting offers such as:
Following the retailer's Black Friday sale, the savings continue with the JCPenney Cyber Monday sale from Nov. 25-29, offering over 100,000 deals - twice as many compared to last year - in stores and online at jcpenney.com with free shipping on orders of $25 or more. Store customers on Saturday, Nov. 25 will also be treated to a $10 off $10 or more coupon giveaway while supplies last.
Wow! That's JCPenney?
It's On!: The JCPenney Holiday Challenge
JCPenney will invite customers to share their savings using the #JCPchallenge hashtag and snapping a photo of their shopping haul or the bottom of their JCPenney receipt to show how much they saved. The campaign will be further supported by digital, direct mail and email components, and prints ads in top fashion magazines will highlight the Tracee Ellis Ross for JCPenney collection. Additionally, a dedicated TV spot promoting the Company's Black Friday sale will air during the NFL's annual Thanksgiving Day football games - one of the most highly watched events on television.
JCPenney will continue its philanthropic tradition by teaming up with its signature charity partner, the YMCA, to provide giving sprees to underserved families. This year, families affected by the recent hurricanes will receive brand new home appliances, courtesy of LG, Samsung and GE, along with a $5,000 JCPenney shopping spree.
Adding to the spirit of giving, JCPenney will host a holiday relief station backstage at the Nickelodeon HALO Awards 2017 to pack boxes of relief supplies, benefiting Y kids in Puerto Rico. The boxes will include water, batteries, flashlights, backpacks, kids' pajamas, socks and underwear, along with comfort items such as teddy bears and activity pads. JCPenney is the exclusive retail sponsor of the Nickelodeon HALO Awards premiering Sunday, Nov. 26, at 7 p.m. (ET/PT), across Nickelodeon, TeenNick and Nicktoons.
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