|JCPENNEY TO OPEN FIRST-EVER STORE IN BROOKLYN|
Historical Store Opening Expands Company Presence to Each New York City Borough
PLANO, Texas - (Aug. 5, 2014) - J. C. Penney Company, Inc. [NYSE: JCP] announced today that it is opening its first-ever store in Brooklyn, further increasing its New York City footprint. Located in phase two of Gateway Center, the all-new store will feature the most sought after collection of brands, as well as unique design elements and innovative features not found in any other JCPenney store.
"The new Brooklyn store not only solidifies our presence in New York, it also signifies another milestone in JCPenney's turnaround," Myron E. (Mike) Ullman, III, chief executive officer said. "This location displays our commitment to mindful store growth in high potential markets, and will perfectly complement our other New York City locations in Manhattan, the Bronx, Queens and Staten Island."
Exciting Brands and Attractions
The Brooklyn store will also feature a full-service Sephora inside JCPenney, the ultimate beauty destination. Located prominently within the center of the store, the 2,200-square-foot beauty paradise will offer a wide assortment of makeup, skincare, fragrance, bath and accessory products in an open-sell environment. Customers are encouraged to touch, smell and sample products while specially trained beauty consultants offer a completely non-biased approach when recommending brands.
Additionally, a range of in-store services will be available, including optical and portrait.
Innovative Design and Store Environment
Evolutionary footwear departments will debut in Brooklyn, marking a new trend in shoe presentation at JCPenney. Separate, convenient footwear zones will accommodate men, women and kids, directly adjacent to respective apparel departments. Additionally, the majority of shoes will be open sell, allowing customers to quickly and effortlessly select their favorite footwear. Furthermore, a dedicated shoe clearance room will make it easier than ever for bargain hunters to find the perfect "kicks" at great value.
The store also introduces a completely redesigned Modern Bride® fine jewelry department - the first of its kind at JCPenney. Unique gray tile, special wall coverings and sleek cases featuring bright LED lighting create a truly dazzling shopping environment for diamonds and precious gems. Additionally, the fine jewelry department includes an all-new watch experience that makes finding the perfect timepiece engaging and fun, featuring popular brands such as Citizen®, Seiko®, Bulova® and Relic®.
Energy Efficient by Design
Grand Opening Events for Everyone
From 10 a.m. to 4 p.m. on Saturday, Aug. 30, the store will host an outdoor grand opening block party with local food favorites, interactive games, exciting rides, live entertainment and summer fun for the whole family.
"JCPenney is no stranger to New York City, and our stores have been a top trend destination for decades," said Ioanna. "Our new location at Gateway Center puts us in the middle of an exciting shopping district, and allows us to share the best assortment of apparel and home furnishings with the residents of Brooklyn, right in their own backyard. Our entire team is excited to deliver a truly memorable customer experience."
The new Brooklyn JCPenney is located at 360 Gateway Drive. Regular store hours will be 9 a.m. to 9:30 p.m., Monday through Friday; 9 a.m. to 10 p.m., Saturday; and 10 a.m. to 8 p.m. on Sunday.
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