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J. C. Penney Company, Inc. CFO to Participate in Bank of America Merrill Lynch 2013 Consumer and Retail Conference on March 13, 2013 at 2:20 p.m. ET

PLANO, Texas, March 11, 2013 -- J. C. Penney Company, Inc. (NYSE: JCP) announced today that Ken Hannah, chief financial officer of jcpenney, will participate in the Bank of America Merrill Lynch 2013 Consumer and Retail Conference in New York City on March 13, 2013.

The question and answer session will begin at 2:20 p.m. ET and will be available via live webcast on jcpenney's investor relations page at http://ir.jcpenney.com/.  Replays of the webcast will be available for up to 90 days after the event.

For further information, contact:

Investor Relations; (972) 431.5500
jcpinvestorrelations@jcpenney.com

Media Relations; (972) 431.3400
jcpcorpcomm@jcpenney.com  

Corporate Website
ir.jcpenney.com

About jcpenney:
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated - Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

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