PLANO, Texas, Nov. 12, 2012 /PRNewswire via COMTEX/ --

In the spirit of the season, jcpenney [NYSE: JCP] will be spreading holiday cheer starting with its only sale of the year on Black Friday. For one day only, customers will find additional savings on hundreds of items that will be reduced from the already low prices available at jcpenney and jcp.com. In addition to these amazing deals, customers shopping at jcp stores from Black Friday through Christmas Eve will receive holiday buttons that can be redeemed for a chance to win one of 20 million exciting gifts.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54750-jcpenney-merry-christmas-america

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"Black Friday is America's greatest shopping tradition and we're celebrating the occasion with our only sale of the year," said Ron Johnson, chief executive officer of jcpenney. "All day long, customers will find some of our lowest prices ever and the chance to win amazing gifts, including once in a lifetime trips to great American destinations. It's our way of kicking off the holiday season and saying, 'Merry Christmas, America!'"

More than 1,100 jcpenney stores will open their doors at 6 a.m. on Black Friday to offer low prices on gifts for the entire family -- with no coupons or rebates required. For added convenience, team members throughout the store will be equipped with mobile checkout devices, giving customers a fast and easy way to complete their credit card purchases. Customers who prefer to get an early start and shop online can take advantage of Black Friday prices on jcp.com Thanksgiving Day. The website will also host a Cyber Monday sale beginning on Nov. 25 with free shipping and specials unique to jcp.com.

Little Buttons, Big Gifts

Throughout the holiday season, jcpenney team members will hand out more than 80 million buttons to customers at jcpenney stores -- no purchase required. Each collectible button features one of 50 classic designs and whimsical expressions reflecting wonderful holiday traditions. A unique code on the back can be entered online at jcp.com/christmas for a one in four chance of winning a gift.

On Black Friday alone, 100 vacations to exciting American destinations that include Washington D.C., New York City and Yellowstone National Park will be given away along with trips to Los Angeles to see a taping of "The Ellen DeGeneres Show." One additional trip will be awarded each day through Christmas Eve. Customers can also win gift cards ranging from $5 to $500; holiday certificates good for $5 or $10 off a jcp purchase; and merchandise including watches, diamond earrings, kitchen electrics, vacuums, critter hats and more.

Small Change, Big Difference

Through its charitable giving program, jcp cares, jcpenney is making it possible for customers to give back this season. From Nov. 23 to Dec. 31, customers can support The Salvation Army by rounding up their store purchases to the nearest dollar and donating the difference to the organization's Red Kettle Campaign. With more than 25,000 red kettles at store fronts and shopping malls nationwide, this annual fundraiser helps to provide meals, clothing and toys to families who need it most. The Salvation Army's iconic red kettle will be featured as one of the button designs to signify the importance of their mission in communities across the country.

For images and additional media assets, please see the multimedia news release or visit jcpmediaroom.com. Follow @jcpnews on Twitter for company information and exclusive announcements throughout the holiday season.

jcpenney Media Relations
Ann Marie Bishop and Sarah Holland
972-431-3400
jcpcorpcomm@jcpenney.com

About jcpenney
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

SOURCE jcp