PLANO, Texas, Nov. 1, 2012 /PRNewswire via COMTEX/ --jcpenney [NYSE: JCP] is adding three new designers to its 2012 holiday lineup with limited-engagement collections from LULU by Lulu Guinness(TM), Jenny Packham and Double Happiness Vivienne Tam(TM). Each designer infused her unique design aesthetic and personality into a line of handbags, fashion accessories and exciting gift items that are now available exclusively at most jcpenney stores and on jcp.com through the holiday season.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54270-jcpenney-holiday-collections-from-lulu-guinness-jenny-packham-vivienne-tam

(Photo: http://photos.prnewswire.com/prnh/20121101/MM99978)

(Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO)

"We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays," said Liz Sweney, chief merchant at jcpenney. "Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country."

LULU by Lulu Guinness

Known for her love of retro glamour and modern chic, British designer Lulu Guinness brings her colorful, cheeky style to LULU by Lulu Guinness. Filled with whimsical, unexpected designs, the collection includes handbags and fashion accessories to brighten any look. LULU by Lulu Guinness is available for a limited time during the holiday season and will expand its assortment in 2013 with a dedicated shop inside jcpenney.

"I am so thrilled to be working with jcpenney on my new LULU by Lulu Guinness line. The heart of the brand is a fabulous line of unique fun prints that offers American customers a chic but affordable way to dress up any outfit," said Lulu Guinness OBE, founder and creative director of Lulu Guinness. "LULU by Lulu Guinness is a London-inspired collection that takes a fresh and innovative approach to capturing the spirit of the city."

Jenny Packham Boudoir

Designs from British runway designer Jenny Packham often grace the red carpet. Her new holiday line at jcpenney, Jenny Packham Boudoir, features elegant pieces perfect for holiday dressing and gifting. From jewelry boxes and bracelets to cosmetic bags and coin purses, her collection offers a touch of sophisticated glamour to any woman's wardrobe.

Double Happiness Vivienne Tam

Vivienne Tam is a passionate designer known for her Eastern-inspired designs. Double Happiness Vivienne Tam features Tam's signature dragon print throughout this vividly colorful collection. Offering items including cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style at an affordable price.

For product images and additional information, please visit jcpmediaroom.com. Follow @jcpnews on Twitter for company information and exclusive announcements throughout the holiday season.

jcpenney Media Relations
Ann Marie Bishop and Sarah Holland
972-431-3400
jcpcorpcomm@jcpenney.com

About jcpenney
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated - Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

SOURCE jcp