PLANO, Texas, Jan. 18, 2012 /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE: JCP) will host a two-part launch event where its senior management will outline the Company's plan to transform jcpenney into America's favorite store on the mornings of Wednesday, Jan. 25 and Thursday, Jan. 26, 2012 in New York City.  

(Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO)

The event begins on Jan. 25 at 9 a.m. ET with a presentation from CEO Ron Johnson and President Michael Francis scheduled to conclude by 11:00 a.m. ET.  It will be followed the next day, Jan. 26, by a financial presentation from Chief Operating Officer Michael Kramer that begins at 9:00 a.m. ET.  The Jan. 26 event will conclude at 10:30 a.m. ET following a question and answer session with senior management.

Both meetings will be available via a real-time webcast. The webcast may be accessed through jcpenney's Investor Relations page at http://ir.jcpenney.com.  Replays of the webcasts will be available for up to 90 days after the event.

For individuals without access to the webcast, the meetings will each also be available through live conference calls in listen-only mode. To access both conference calls, please dial (877) 407-0778, or (201) 689-8565 for international callers, and reference the jcp Launch Event Presentation. Telephone playback will be available for seven days beginning approximately two hours after the conclusion of each of the meetings by dialing (877) 660-6853, account code 286, and Conference ID 385945 for Jan. 25 and Conference ID 385946 for Jan. 26, 2012.

For further information, contact:

Investor Relations
Kristin Hays and Angelika Torres; (972) 431-5500
jcpinvestorrelations@jcpenney.com

Media Relations
Darcie Brossart and Rebecca Winter; (972) 431-3400
jcpcorpcomm@jcpenney.com  

Corporate Website
www.jcpenney.net

About J. C. Penney Company, Inc.

J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, the jcpenney brand offers a wide array of private, exclusive and national brands. For more information, visit www.jcpenney.net.

SOURCE J. C. Penney Company, Inc.