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J. C. Penney Company, Inc. Board of Directors Declares Quarterly Dividend

PLANO, Texas, Dec. 7, 2011 /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE:JCP) announced that its Board of Directors declared a quarterly dividend on the Company's common stock of $0.20 per share. The dividend is payable Feb. 1, 2012, to Company stockholders of record at the close of business on Jan. 10, 2012.

(Logo:  http://photos.prnewswire.com/prnh/20110222/DA51975LOGO)

For further information, contact:

Investor Relations
Kristin Hays and Angelika Torres; (972) 431-5500;
jcpinvestorrelations@jcpenney.com

Media Relations
Darcie Brossart and Rebecca Winter; (972) 431-3400
jcpcorpcomm@jcpenney.com  

Corporate Website
www.jcpenney.net

About J. C. Penney Company, Inc.
J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.  For more information, visit www.jcpenney.net.

SOURCE J. C. Penney Company, Inc.

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