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Chairman and CEO Mike Ullman to Present at Bank of America Merrill Lynch 2011 Consumer Conference

PLANO, Texas, March 2, 2011 /PRNewswire via COMTEX/ --

J. C. Penney Company, Inc. (NYSE: JCP) announced today that Myron E. (Mike) Ullman, III, chairman and chief executive officer, will host a live question and answer session at the Bank of America Merrill Lynch 2011 Consumer Conference in New York City, at approximately 10:55 a.m. ET on March 9, 2011. A live webcast of this session may be accessed via jcpenney's Investor Relations page at www.jcpenney.net. Replays of the webcast will be available for up to 30 days after the event.

(Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO)

For further information, contact:


Investor Relations

Kristin Hays and Angelika Torres; (972) 431-5500

jcpinvestorrelations@jcpenney.com


Media Relations

Darcie Brossart (972) 431-3400

jcpcorpcomm@jcpenney.com


Corporate Website

www.jcpenney.net

About J. C. Penney Company, Inc.

J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit, www.jcpenney.net.

SOURCE J. C. Penney Company, Inc.

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