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JCPenney Board of Directors Declares Quarterly Dividend

PLANO, Texas, Dec 08, 2010 (BUSINESS WIRE) --

J. C. Penney Company, Inc. (NYSE:JCP) announced that its Board of Directors declared a quarterly dividend on the Company's common stock of $0.20 per share. The dividend is payable Feb. 1, 2011, to Company stockholders of record at the close of business on Jan. 10, 2011.

About JCPenney

JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit www.jcpenney.net.

SOURCE: J. C. Penney Company, Inc.

J. C. Penney Company, Inc.
Investor Relations:
Kristin Hays, 972-431- 5500
jcpinvestorrelations@jcpenney.com
or
Media Relations:
Darcie Brossart, 972-431-3400
jcpcorpcomm@jcpenney.com
or
Corporate Website:
www.jcpenney.net
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