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JCPenney Plans Largest Black Friday Sales Event Ever
Over 300 Doorbusters Available at 4 a.m. - Making JCPenney the Shopping Destination the Day After Thanksgiving

PLANO, Texas, Nov 18, 2010 (BUSINESS WIRE) --

JCPenney has planned its largest Black Friday sales event with over 300 Doorbuster specials - the most offered in Company history - enticing customers to take advantage of its 4 a.m. opening the day after Thanksgiving. With a broad array of irresistible Black Friday specials, JCPenney is proving its leadership as America's gift headquarters this season with unique and innovative merchandise for a full range of ages, lifestyles and budgets.

"The economy is continuing to challenge customers to shop smarter this year, but they still want meaningful gifts that offer exceptional value," said Steve Lawrence, co-chief merchant for JCPenney. "JCPenney is well positioned for Black Friday by helping customers prepare for the season with our wide selection of stylish, high-quality gifts at affordable prices, convenient shopping options and superior customer service. Customers will find that JCPenney is truly a one-stop-destination for everyone on their list."

Black Friday Merchandise

Continuing a JCPenney Black Friday tradition, JCPenney will offer its earliest Black Friday customers a complimentary 2010 Disney(R) snow globe while quantities last. These popular collectors' items have been distributed to customers on the morning after Thanksgiving for over a decade.

  • Over 300 Black Friday Doorbusters from 4 a.m. - 1 p.m. include:
    • 1 Carat T.W. Diamond Ring, $79.99 - Doorbuster price also applies to 1 carat t.w. diamond pendant or bracelet. Entire stock of fine jewelry will receive an additional 25 percent off sale prices already 40-60 percent off.
    • Women's Boots, $29.99 or less- Over 150 styles of ladies boots priced at $29.99 with additional selections priced at $19.99.
    • 5-Piece Luggage Set, $38.88 - Protocol(R) 5-piece luggage set includes a 360 degree upright spinner.
    • Cooks JCP Home(R) Flip Waffle Iron, $9.88 - Doorbuster price also applies to Cooks 6-qt. slow cooker, griddle or Sunbeam 4-slice toaster.
    • St. John's Bay(R) Polos & Henleys, $9.99 each - Classic polos and Henley shirts in soft suede knit available in multiple color options for year-round style.
    • Guys' Jeans by The Original Arizona Jean Company,(R) $12.99 - Available in original, loose, relaxed, carpenter and basic bootcut jeans.
    • Vivitar(R) Microscope Kit or Telescope, $18.88 each - Doorbuster price also applies to Marshmallow Shooters, foosball & air hockey tabletop games, 2GB MP3 player and holiday iGlobes.
    • Any Size Down Comforter, $39.99 - Reversible down comforter from JCP home(TM) provides luxurious softness for year-round comfort.
    • Nike(R) & New Balance(R) Athletic Shoes, $34.99- Includes entire stock of Nike and New Balanceshoes for him and her regularly priced at $50-60.
    • Remote Control Gifts, $34.99 each - Selection includes remote control helicopters and cars.
  • Incredible savings on Black Friday Big Buys throughout the day include:

For Her - St. John's Bay 3-Pair Gloves, $3.88; St. John's Bay cable knit sweaters, $9.88 each; entire stock of Adonna(R) and Ambrielle(R) flannelpajamas, $12.88; Liz Claiborne(R) sweaters, $14.88; sterling silver key pendants, $19.88 each; L.A. Gear(R) Toning athletic shoes, $24.88; St. John's Bay leather handbags, $29.88; St. John's Bay cashmere-blend pea coat, $49.88.

For Him - Stafford and Arizona flannel sleep pants, $7.88; St. John's Bay flannel shirts, $9.88; St. John's Bay genuine suede slippers, $13.88; NCAA tackle hoodies by J America, $17.88; Stafford(R) soft touch robe, $19.88; IZOD(R) & JOE Joseph Abboud(R) dress shirts, $19.88; Nike & adidas(R) fleece hoodies, $24.88; St. John's Bay wool pea coat, $49.88.

For Teens and Kids- Total Girl leggings, $4.88; Boys' & Girls' Arizona comfy fleece, $4.88; Kids' character sleepwear, $7.88; Guys' hoodies or rock tees, $8.88; Juniors' Arizona hooded cardigans or plaid shirts, $9.88; Boys' & Girls' outerwear, $14.88; Guys' Arizona fashion jeans, $17.88.

For Home - Entire stock of JCP Home Expressions towels, $2.88; Hunk pillow, standard/queen, $3.88; any size microplush blanket, $17.88; Bella Cucina triple 1.5 qt. slow cooker, $19.88; 65-piece flatware set with chest, $58.88; Discovery Wonder Wall projector, $58.88.

Black Friday Promotions

Shoppers may preview all of JCPenney's Black Friday specials online at beginning Nov. 18 or in newspaper inserts on Thanksgiving Day. This year's expanded 72-page Black Friday sales circular includes an additional 14 pages of Doorbuster and Big Buy offers compared to last year. JCPenney will also offer customers additional Black Friday discounts from 3-11 p.m. using JCPCA$H redeemable for $10 off purchases of $50 or more and $15 off purchases of $75 or more.

To reinforce the Company's strong merchandise offering for Black Friday, JCPenney will be the exclusive retail sponsor for a new shopping site, which will showcase JCPenney's gift assortment this season. As part of this sponsorship, a JCPenney-branded "Ready, Set, Shop!" special section - appearing in more than 85 newspapers across the country on Thanksgiving Day - will highlight JCPenney's top 12 Black Friday deals. Additionally, JCPenney will invite customers to enter to win one of 50 JCPenney $500 gift cards through its "Lucky List" sweepstakes, which will be featured on the Ready, Set, Shop! website and special newspaper section.

Time-strapped customers who prefer to avoid the shopping crowds will appreciate the Company's mobile commerce site ( as a convenient option for making purchases on directly from their phone. Additionally, JCPenney's mobile apps - available on iPhone, iPad and Android - allow users to browse the Black Friday sales circulars, create a portable shopping list, view their JCP Rewards account or locate the nearest JCPenney store.

Customers can also obtain Black Friday savings by signing up for JCPenney's mobile coupons (text JOIN to JCP365); by "checking-in" to one of over 1,100 JCPenney stores via Foursquare, Brightkite, or Facebook Deals on Facebook Places; or by playing JCPenney's gift hunting game on its new Apple(R) iAd that encouragesusers to find a $10 off coupon as they explore an assortment of holiday gifts from JCPenney. JCPenney will also reveal Black Friday specials on its Facebook ( and Twitter ( feeds starting Nov. 18. Throughout the holiday shopping season, JCPenney Facebook fans may preview the following week's deals by accessing the "stores" tab.

Cyber Monday Sale

Customers will also find additional deals throughout the weekend as well as special offers on JCPenney's "Biggest Cyber Monday Sale Ever" beginning Sunday, Nov. 28 through Monday, Nov. 29 with over 40,000 deals available exclusively on Online orders over $25 are eligible for free home shipping from Nov. 24 through Nov. 30 or customers may take advantage of free shipping to any JCPenney store until 2011.

About JCPenney

JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.

SOURCE: J. C. Penney Company, Inc.

JCPenney Corporate Communications
(business and trade media relations):
AprilDinwoodie, 972-431-3400
Kate Coultas, 972-431-3400
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