|JCPenney Powers Up Mobile for Holiday|
PLANO, Texas, Nov 18, 2010 (BUSINESS WIRE) --
Just in time for the important holiday shopping season, JCPenney has launched new innovative mobile initiatives, including a mobile commerce site, location based check-in offers, enhancements to its mobile apps, and an exciting mobile experience via Apple(R)'s iAd platform. Building on the Company's successful mobile coupon program, these new mobile initiatives bring the retailer's style, quality and compelling prices directly to customers' fingertips.
"As new technology continues to deploy in the marketplace, we are constantly on the forefront, investing in the latest opportunities to reach our customers," said Tom Nealon, group executive vice president of JCPenney. "We have always been committed to offering relevant shopping experiences to our customers. As smart phone, text messaging, and mobile web browsing usage continue to grow, mobile is quickly becoming the next frontier in online shopping. We're focused on continually developing mobile experiences that engage our customers and allow them to easily make purchases directly from their mobile device."
JCPenney's mobile initiatives are part of the Company's investment in its overall digital platform, which also includes jcp.com, social media and its in-store FindMore(TM) smart fixture. The smart fixture integrates the retailer's online and offline stores by providing customers an interactive touch screen experience that allows them to view and purchase items from jcp.com while in a JCPenney store. JCPenney's mobile initiatives include:
This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/smp/jcpenney-mobile-leadership/.
JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages it associates and rewards its shareholders. For more information visit www.jcpenney.net.
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SOURCE: J. C. Penney Company, Inc.
JCPenney Corporate Communications
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