Shoppers to Discover Elevated Gift Offering, Compelling Prices and
Superior Shopping Experience -- Including Free Ship to Store Offer
Season Supported by "New list. New gifts. Who knew!" Marketing
PLANO, Texas, Nov 10, 2010 (BUSINESS WIRE) --
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its
Christmas gift program, inviting shoppers to discover the brand's
elevated gift assortment, while showcasing the great value in shopping
with JCPenney. With its selection of innovative, high-quality gifts,
along with convenient shopping options and outstanding customer service,
JCPenney once again demonstrates its leadership as America's shopping
destination this Christmas.
"Customers will continue to be smart and savvy when shopping for friends
and family this Christmas. That's why we have made it our mission to
bring our customers our most exciting assortment of affordable gifts yet
-- all delivered with outstanding customer service and a convenient,
easy shopping experience," said Liz Sweney, JCPenney's co-chief
merchant. "Our gifting strategy this season will be supported by a
strong promotional calendar and our integrated marketing campaign, 'New
list. New gifts. Who knew!,' which includes a comprehensive digital
platform to reach more mobile users and drive customer engagement."
The Gifts Topping Everyone's List:
JCPenney's assortment takes gifting to a new level this season with
exciting, must-have gifts at compelling prices including:
Unique items such as an Execuheli
remote control helicopter ($19.99), DiscoveryKids digitalcamera ($29.99), Babycakes(R)
cupcake maker ($29.99), or Sharper
Image(R) U-Video camera ($49.99). New to JCPenney's gift
assortment this year is its iHome
collection, enhancing an iPod or iPhone experience with items
such as an iHome
portable speaker ($19.99) or iHome
app-enhanced alarm clock dock ($99.99). Even pets are not
forgotten with a range of giftable items from Animal
Planet(R) ($9.99-$21.99). Items such as photo coasters ($9.99)
and travel Bingo set ($4.99) make great stocking stuffers.
JCPenney's private brands feature giftable items such as Men's
St. John's Bay (R) long
sleeve sueded polos and henleys
($12.99), Women's a.n.a(R)
"Kat" smooth slouch boots ($39.99) or Women's St.
John's Bay(R) cashmere-blend pea coat ($112.49 and under). Teens
will love styling with the retailer's fun collection of funky hats,
scarves and gloves ($11.99-$19.99) from The
Original Arizona Jeans Company(R) and a cooks(R)
hard anodized 13-pc. cookware set ($179.99) is ideal for holiday
entertaining. Customers can also find gift items from today's top
national brands such as a Levi's(R)
Red Tab(TM) 511(TM) skinny jeans ($36.99), Nike(R) varsity fleece hoody
Women's crystal accent white resin watch ($52.50), Skechers(R)
"Twinkle Toes" shoes ($44.99) or Kid's
licensed sleepwear sets ($9.99 and under).
Items from JCPenney's exclusive designer brands make great
gifts such as a Claiborne(R)
ombre argyle sweater ($19.99), Liz
Claiborne(R) sweater with shawl collar ($33.00-$36.00) or "Birkshire"
top zip handbag ($39.99), nicole
by Nicole Miller cashmere v-neck sweater ($49.99), and One
Kiss(TM) by Cindy Crawford diamond pendant ($199.99). JCPenney's exciting
concepts also offer exciting gift options with a drape
stripe party dress from MNG by Mango ($39.92) or Men's
fashion sweater from American Living(R) ($29.99).
The Company's 231 Sephora inside JCPenney locations will offer an extensive
gift assortment ofbeauty products such as a limited
palette with 187 makeup products in a dazzling variety of newly
updated colors ($48.00).
Additionally this season, 200 JCPenney stores that do not have a
Sephora inside JCPenney beauty boutique will feature a beauty "pop-up"
shop, carrying a selection of sought-after beauty and fragrance
products and gift sets.
card selection has been enhanced this year with a collection of "stocking
stuffer" gift cards, packaged with unique "extras" for the
recipient (ex. Snowman gift card packaged with floam for modeling a
Christmas Shopping Made Easy:
New this year, JCPenney will be offering free
ship-to-store and free home shipping on orders of $69or
more on jcp.com everyday into 2011. Additionally, with JCPenney's multi-channel
shopping options - stores
(mall and off-mall) and jcp.com
- as well as its convenient
services (portrait, salon, Santa
gift registry, gift
wrapping, monogramming, etc.), easy return
and shipping options, extended store hours, in-store FindMore smart
fixture, and "Know
Before You Go" features on jcp.com, Christmas shopping at JCPenney
has never been easier.
Customers shopping JCPenney this season will find associates committed
to providing superior customer service. All associates are
trained under the Company's CustomerFIRST program, which focuses on
empowering every JCPenney associate to make customers their No. 1
priority in order to deliver valuable customer service that exceed
customers' expectations every time they shop with JCPenney.
"New list. New gifts. Who knew!" Integrated
JCPenney's holiday promotions will be supported by its "New list. New
gifts. Who knew!" integrated marketing campaign, showcasing JCPenney as the
destination for the gifts topping everyone's list this season. Featuring
powerful merchandise images and fun, bright colors, the campaign
incorporates national television spots, outdoor ads, print, digital and
direct mail components as well as non-traditional media elements, such
as mobile and social media marketing.
The campaign is anchored by two 30-second television spots -
created by Saatchi & Saatchi - which will air on major television and
cable networks throughout the season. Titled "Who's on your list" the
spots highlight various gift recipients enjoying their gift from
JCPenney. Additionally, JCPenney will air a 30-second spot
highlighting its Salvation
Army Angel Giving Tree online initiative.
The Company has launched a mobile commerce site (m.jcp.com)
allowing users to make purchases on jcp.com directly from their phone;
added enhancements to its mobile apps available on iPhone, iPad
and Android; and launched special offers to those who "check-in" to
JCPenney from their smartphone using Foursquare(TM) or Facebook(R)
Deals via Facebook Places. Along with mobile
coupons sent via text, JCPenney will also market to consumers
through Apple(R)'s new iAd concept with the launch of an
interactive ad that will appear when iPhone and iPod Touch customers
use an app on their device.
JCPenney has also created a Christmas marketing campaign specifically
for the Manhattan market. Outdoor marketing will feature strong
imagery and fun statements such as "Jingle all the way to 33rd
& 6th," and "Bright lights, merry savings." All signage
will have a call to action, encouraging customers to text JCPenney to
receive a link to a mobile holiday site with gift ideas. In the weeks
leading up to Christmas, the back of New York's Metro Transit
Authority cards - that every subway traveler purchases, swipes, and,
most importantly, keeps all day long - will feature JCP NYC branding
with a JCPCA$H special offer. JCPenney's Manhattan Mall store will
also be offering special branded shopping bags throughout the season.
A dedicated "gift
hub" on jcp.com allows customers to easily view the great gift
offerings available at JCPenney this season. Customers can search for
gifts by price range (under $25, under $50, $50 and up), by
person/category (for him, for her, for home, for Juniors, for guys,
for kids, for baby, toys) and even view the "Top 10" gifts by
person/category. Additionally, a special social commerce app on JCPenney's
Facebook page will allow customers to view and purchase items
from JCPenney's gift assortment.
This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link: www.businesswire.com/smp/christmas-at-jcpenney.
JCPenney, one of America's leading retailers, operates over 1,100
department stores throughout the United States and Puerto Rico, as well
as one of the largest apparel and home furnishing sites on the Internet,
jcp.com. Serving more than half of America's families each year,
JCPenney offers a wide array of private, exclusive and national brands
which reflect the Company's vision to be America's shopping destination
for discovering great styles at compelling prices. Traded as "JCP" on
the New York Stock Exchange, the $17.6 billion retailer is transforming
its organization to support its Long Range Plan strategies to build a
sustainable, profitable enterprise that serves its customers, engages it
associates and rewards its shareholders. For more information visit www.jcpenney.net.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6499358&lang=en
SOURCE: J. C. Penney Company, Inc.
JCPenney Corporate Communications
(business and trade media relations):
April Dinwoodie or Kate Coultas, 972-431-3400
JCPenney Brand Publicity
(lifestyle media relations):
Merianne Roth, 972-431-2317