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Fashion Delivers Honors JCPenney Merchant Liz Sweney for Philanthropic Contributions

PLANO, Texas, Nov 04, 2010 (BUSINESS WIRE) -- Fashion Delivers Charitable Foundation celebrated its fifth anniversary on Nov. 3 in New York City by recognizing Liz Sweney, co-chief merchant with responsibility for women's apparel, accessories, handbags, shoes and fine jewelry for JCPenney, as one of three outstanding honorees in the retail industry who has demonstrated an ongoing commitment to philanthropy. Each year, Fashion Delivers recognizes fashion leaders who get personally involved with charitable activities within their organizations and communities. During the Fashion Delivers anniversary gala, Sweney was presented with a "Fashion Has a Heart" award for her exceptional contributions.

"Throughout her career, Liz has used her inherent gifts, charisma and power of influence to make a positive difference in the lives of others," said Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney. "Liz's personal dedication to helping others is one big reason why JCPenney's culture of giving back is stronger today than it has ever been."

Through her leadership, the Company is reinforcing its style authority and building a sense of discovery every time customers shop JCPenney. Since joining JCPenney in 2000, Sweney was responsible for the introduction of several private and exclusive brands including nicole by Nicole Miller®, a.n.a®, City Streets®, Decree®, Allen B.® by Allen Schwartz, I Heart Ronson® by Charlotte Ronson and Olsenboye® by Ashley Olsen and Mary-Kate Olsen. She also spearheaded two recent collaborations that have positioned JCPenney to be the exclusive department store destination for all Liz Claiborne® and Claiborne® branded merchandise as well as European fast fashion, MNG by Mango®.

Sweney balances these business initiatives with philanthropic projects that include chairing JCPenney's associate giving campaign that raises millions for United Way and JCPenney Afterschool each year. She is also an active member of the United Way Women of Tocqueville Society, a group that focuses their collective leadership capabilities, financial endowments, volunteerism and advocacy efforts to effect change in their community.

About JCPenney

JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.

About Fashion Delivers

Since its inception, Fashion Delivers, a not-for-profit, has helped the victims of Hurricane Katrina, Rita and Wilma, the Iowa flood victims, California Relief Fund and Operation Home Front (providing emergency assistance to our troops and their families). Fashion Delivers began as a charitable endeavor in the aftermath of Hurricane Katrina in 2005 and emerged into a full-fledged non-profit distributing over $80 million in donations from some of the most recognized names in apparel and home fashions; $37+ million specifically for the Fashion Delivers Hope to Haiti relief efforts. Through worldwide networks of partners and more than a thousand local agencies, Fashion Delivers coordinates the donation and delivery of excess new products from the men's women's and home furnishing's industries to areas in need. Not only does Fashion Delivers aid the victims of natural disasters and poverty but also provides economic and philanthropic alternatives for companies disposing of excess products or clothing that would have been discarded for those in need.

SOURCE: J. C. Penney Company, Inc.

JCPenney Public Relations:
Daphne Avila, 972-431-3400
jcpcorpcomm@jcpenney.com

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