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JCPenney Reports January Sales

PLANO, Texas, Feb 04, 2010 (BUSINESS WIRE) -- J. C. Penney Company, Inc. (NYSE:JCP) comparable store sales decreased 4.6 percent for the four-week period ended Jan. 30, 2010, which was better than the Company's guidance for sales to decrease 5 to 8 percent. In last year's January period, comparable store sales decreased 16.4 percent. Total Company sales in January decreased 4.4 percent.

For the period, women's apparel and fine jewelry were the top performing merchandise divisions, while children's experienced the weakest sales. Overall, sales in the January period reflected the Company's planned lower levels of clearance inventory and selling.

The central region was the best performing region in January, and the northwest region had the softest sales during the month. Internet sales continued to show strength during the month with a high single-digit increase versus last year's January period.

Preliminary January Sales Summary

($ in millions)
Total Company Sales % Increase/(Decrease)
for period ended Total Sales Comp Stores
Jan. 30, Jan. 31,
2010 2009 2009 2008 2009 2008

4 Weeks

$ 940 $ 983 (4.4 ) (15.5 ) (4.6 ) (16.4 )

13 Weeks

$ 5,550 $ 5,759 (3.6 ) (9.8 ) (4.5 ) (10.8 )

52 Weeks

$ 17,556 $ 18,486 (5.0 ) (6.9 ) (6.3 ) (8.5 )

Fourth Quarter Earnings Release

JCPenney will release its fourth quarter financial results before the market opens on Friday, Feb. 19, 2010. Management will host a live conference call and real-time webcast on Feb. 19, 2010, beginning at 9:30 a.m. ET to discuss fourth quarter and full year results, as well as provide details about the Company's expectations for 2010, including guidance for the first quarter.

Access to the conference call is open to the press and general public in a listen-only mode. To access the conference call, please dial 877-407-0778, or 201-689-8565 for international callers, and reference the JCPenney Fourth Quarter Earnings Conference Call. The telephone playback will be available for seven days beginning approximately two hours after the conclusion of the call by dialing 877-660-6853, account code 286, conference ID number 328510. The live webcast may be accessed via JCPenney's Investor Relations page at jcpenney.net, on streetevents.com (for members) or on investorcalendar.com. Replays of the webcast will be available for up to 90 days after the event.

Sales Conference Call Recording (8:30 a.m. ET) -- (877) 793-7778

About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties that may cause the Company's actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, trade restrictions, changes in tariff, freight, paper and postal rates, changes in the cost of fuel and other energy and transportation costs, increases in wage and benefit costs, competition and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, risks associated with war, an act of terrorism or pandemic, and a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information. Please refer to the Company's most recent Form 10-K and subsequent filings for a further discussion of risks and uncertainties. Investors should take such risks into account when making investment decisions. We do not undertake to update these forward-looking statements as of any future date.

SOURCE: J. C. Penney Company, Inc.

J. C. Penney Company, Inc.
Investor Relations
Phil Sanchez, 972-431-5575
psanc3@jcpenney.com
or
Teneka Ray, 972-431-5026
tray4@jcpenney.com
or
Media Relations
Darcie Brossart, 972-431-3400
or
Kristin Hays, 972-431-3400
jcpcorpcomm@jcpenney.com
or
Corporate Website
www.jcpenney.net

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