"Thoughtful spending is the new reality. Consumers are looking at purchases with a new eye toward style, value and versatility and these priorities play directly to JCPenney's strengths," said Karolyn Wangstad, vice president and director of trend for JCPenney. "With our selection of gifts such as our faux-fur vests, bright pea coats and jackets, kids' digital cameras and more, special gifts can be affordable, functional and fun this season."

Gifts $25 and Under - Spread holiday cheer with gifts that you can't afford to miss.

• Add a little "luxe" to your loved one's look with a trend-right scarf, whether a sequin version, a knit or a colorful Mixit(R) faux-fur pull through, there's something for every style ($11.99).
• Accentuate her gam glam: Worthington(R) patterned tights in scroll, chain and diamond designs ($12-$14) and Decree(R) black ballet flats adorned with sequins both take her from day to night without breaking the bank ($24.99).
• Statement necklaces are all the rage and make a fabulous pre-New Year's Eve gift. Try our Mixit Seedbead Statement Necklace ($18.99).
• Stay warm but still connected in our digital-friendly fingerless arm warmers and fluffy beret from a.n.a(R) ($11.99 each).
• Be creative with hats or lapels by increasing the sparkle quotient with an assortment of sparkly JCPenney brooches. The liz&co. multi colored pin is the perfect accent ($13.99).
• Keep him warm, and on trend, with knits from Stafford(R) & St. John's Bay(R): gloves, beanies and radar knit caps are seasonal must-haves ($14.99-$19.99); cotton knit sweaters and sueded knit polos are essential for all winter wardrobes ($14.00).
• For young male trend setters, Arizona(R) sportswear and outerwear will keep him in style and on budget: puffer jackets ($24.99); fashion fleece ($24.99); variety of denim ($10.00).
• Artesia(TM) gold chargers ($9.99 each) will help create the perfect table setting this season.
• Bring the rich colors and bold designs of the season into your home with American Living(R) tartan mugs ($19.99, set of 4).
• Linden Street(TM) cake plates with scalloped edges in light green are perfect for holiday occasions, and everyday use ($24.99, set of 3).
• Keep her warm and cozy during the cold winter months with the luxurious Chris Madden(R) ultimate plush throw ($14.99), Chris Madden faux-fur pillow ($17.99) and Chris Madden faux-fur throw ($24.99).
• Preserve your family's most-cherished memories with the Recordable Photo Frame ($19.99). And remember to record a special greeting!
• Cindy Crawford Style(TM) amber luster pillar candleholders ($19.99-$24.99) will wow your guests this holiday season.
• Izod(R) sueded fleece---a cool, classic piece at the perfect price ($19.99).
• The men in your life will look fashionably casual in a CONCEPTS by Claiborne(R) argyle zigzag sweater ($24.99).
• Little boys will be ready for their family portrait in an American Living half-zip sweater ($20.99).
• If he prefers a modern style statement, J.Ferrar(TM) has the cool go-to pieces such as a woven vest ($19.99); solid and argyle fine gauge sweaters ($19.99) and printed thermal shirts ($17.99).

Gifts $50 and Under - These smartly-priced items will delight all of your nearest and dearest.

• American Living's navy and red fair isle sweater is a fashion-forward yet classic gift option for young men ($39.99).
• If he prefers the classic Ivy League look, tweed paper boy hats ($27.99), and leather gloves ($27.99) from Stafford are just the ticket.
• Teens want the season's hottest trend - plaid! Try Arizona graphic flannel shirts ($36.00).
• The Worthington long cozy wrap ($39.99) and plaid wrap from East 5^th(R) ($34.99) are chic additions to her winter wardrobe.
• Designer Charlotte Ronson beckons her inner flapper this holiday with a fringe jersey dress from I Heart Ronson ($39.99).
• Help her step up that cool weather style with an assortment of bomber jackets from Allen B.(R), Decree and I Heart Ronson(R) ($29.99-$49.99).
• Teen girls will go mad for plaid in the Decree faux wool belted jacket ($39.99) and go crazy for a Fabulosity(TM) buffalo plaid wool jacket ($39.99).
• Spoil him with the timeless elegance of the Relic(R) Men's Two-Tone Pocket Watch, a unique timepiece with heritage appeal ($41.25).
• Tabletop Foosball and Tabletop Air Hockey will be enjoyed by the entire family ($29.99 each).
• The Cindy Crawford Style multi-texture throw, available in four rich colors, is a perfect accent for the bed ($29.99).
• Bring smiles to family breakfast with the cooks smiley face pancake pan ($29.99).

Gifts $75 and Under - Splurge a little and dazzle family and friends this holiday season with these wonderful gift ideas.

• A St. John's Bay wool open bottom jacket will keep him wrapped in warmth and style ($69.99).
• A water-resistant micro suede jacket from JOE Joseph Abboud(R) will up Dad's style quotient ($69.99).
• A Stafford Essentials corduroy sportcoat ($59.99-$69.99) will complete his look.
• Lavish her with a sophisticated Murano Glass Ring ($59.99) and Pendant ($69.99) - truly unique and distinctive gift ideas.
• Make a bold statement with the unique character and natural beauty of the sterling silver blue agate ring ($69.99).
• The vivid design of the Studio by JCPenney Home Collection(R) Connectivity comforter set ($59.99) and elegance of the Studio glass table lamp ($69.99) make them ideal gifts for anyone looking to revive their home décor.
• Embrace bold color this season with a she said ¾ sleeve pink puffer jacket ($49.99).

Gifts $100 and Under - For those looking to spoil their loved-ones this Christmas.

• The Nine & Co. tall suede boot was definitely made for walkin' ($99.99).
• She'll love the luxurious feel of the East 5th faux-fur swing jacket ($99.99).
• He'll appreciate the style and function of the St. John's Bay leather bomber jacket ($99.99).
• Get the New Year party started early by giving her a Jones New York tiered cocktail dress ($79.99).
• The MIKE karaoke system is the perfect gift for any aspiring superstar ($79.99).
• The Chris Madden Montalira 40-piece dinnerware set - a beautiful collection to enhance any special occasion ($99.99).
• Spoil her with a striking sterling silver onyx & marcasite ring, the perfect finishing touch for her holiday wardrobe ($85.19).

Additionally, all the items listed above make perfect gifts for gift-givers wishing to share the holiday spirit this season. This Christmas, JCPenney and The Salvation Army have joined forces to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until December 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing hardship in communities across the country with Christmas gifts.

To view gift images, visit JCPenney's online look book at: http://newsroom.mbooth.com/JCPenney/LookBooks/Holiday/main.php/v/Holiday09/

About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

SOURCE: J. C. Penney Company, Inc.

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