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JCPenney Gears up for Its Biggest after Christmas Sale
Stores Welcome Customers at 7 a.m. with "Doorbuster" Specials
Customers Can Shop Sale Early on jcp.com Christmas Day

PLANO, Texas, Dec 20, 2010 (BUSINESS WIRE) --

Continuing the excitement and momentum of the holiday shopping season, JCPenney will opens its doors at 7 a.m. on Dec. 26 for its biggest After Christmas Sale ever. Customers visiting JCPenney the day after Christmas can find extended store hours, free shipping offers on jcp.com and over 100 "Doorbuster" specials from 7 a.m. to 1 p.m., highlighted in JCPenney's expanded 48-page sales circular. Quickly becoming the second busiest day in retail after Black Friday, after Christmas shopping at JCPenney continues to be a growing event each year. After a season of buying for family and friends, customers can now treat themselves by spending their holiday gift cards, stocking up on winter wear essentials, tackling fitness resolutions, getting a jump start on next season's holiday decor and enjoying incredible savings on bedding and bath essentials through the Company's annual white sale.

While JCPenney stores will be closed on Christmas day, customers can take advantage of early savings by shopping JCPenney's After Christmas Sale prices available on jcp.com Christmas Day. The After Christmas sales circular features additional on-the-spot savings through JCPCA$H redeemable for $10 off any purchase totaling $25 or more, which can be used in-store or on jcp.com from Sunday, Dec. 26 to Monday, Dec. 27. For those shopping online, jcp.com will offer free home shipping on orders of $69 or more or free ship-to-store with no minimum purchase required.

JCPenney's After Christmas Sale Shopping Highlights:

  • Shopping Frenzy for Teens: With Christmas cash and gift cards in-hand, teens come to JCPenney for must have private brands such as The Arizona Jean Co.(R), Decree(R) and City Streets(R), exclusive brands such as Olsenboye(R), and national brands teens know and love such as Levi's(R), Southpole(R), Vans(R) and Nike(R). In fact, JCPenney stores will set all new merchandise in its teen departments to ensure teens can choose from a broad array of today's latest looks. Teens will find special "Doorbuster" offers such as:
    • Juniors - Arizona elbow-sleeve tees for $4.99; sweaters for $9.99; City Streets fashion denim for $9.99; City Streets hoodies for $9.99; and select Juniors' dresses for $14.99.
    • Young Men's - Guys' Southpole fleece at 70 percent off; rock n' roll and screen tees for $8.99; Arizona flannels and long-sleeve knit shirts for $8.99; Arizona and Southpole thermals and sueded tees for $8.99; and Arizona jeans in all fits for $12.99.
  • Sprucing up the Home: JCPenney will host one of its largest Home events by featuring an after Christmas White Sale that offers incredible savings on items such as:
    • For Bedrooms - Microplush throws for $9.99; any size microplush or microfleece blankets for $19.99; full or queen 300 thread count Linden Street(R) Egyptian cotton sheet sets for $39.99; heated Sealy mattress pads at 50 percent off; and any size complete bedding sets for $59.99, regularly priced at $100-$160.
    • For Baths - Linden Street Quick Dri(TM) towel for $5.99 reduces dry time by up to 33 percent; JCP home Pure Perfection(TM) bath towel for $6.99; Supima cotton towels by American Living for $9.99; and Cindy Crawford Style(TM) bath rugs for $19.99.
    • For Kitchens - 75 percent off all holiday dinnerware; cooks JCP home(R) 11-pc. cutlery set with bonus santoku knife for $39.99; Cuisinart(R) Brew Central(R) coffeemaker for $69.99 each; cooks JCP home(R) 14-pc. porcelain enamel nonstick cookware set for $99.99; and cooks JCP home tri-ply stainless steel 13-pc. cookware set for $199.99.
    • For Any Room - Entire stock of sheer, curtain and drapery panels at 50 percent off; entire stock of all made-to-measure blinds, shades and draperies at 70 percent off with free shipping; and Samsonite(R) lightweight luggage 50-55 percent off.
  • Preparing for Fitness Resolutions: Customers needing to expand their workout wardrobe will discover JCPenney's great selection of tees, active separates, athletic shoes and performance wear to help meet their fitness goals. JCPenney offers an array of workout apparel from private brands Xersion(TM) and SJB Active(R) as well as leading national brands such as adidas(R), Nike, New Balance and Asics(R). Exercise enthusiasts will find many fitness items on sale, including:
    • For Women - SJB active fleece crews at $9.99; Xersion Quick-Dri tanks at $17.99; and SJB active separates, fashion fleece hoodies, jackets or French terry separates for $19.99.
    • For Men - Nike and adidas logo tees for $14.99; Men's Xersion Performance wear long sleeve tees or mesh pants for $17.99 each.
    • For Feet - Men's and Women's running shoes from Asics, Nike, New Balance and adidas for $39.99; Men's hiking shoes from New Balance and Nike for $54.99 and Reebok(R) toning shoes for her at $79.99.
  • Bundling Up on Winter Wear Favorites: Staying warm this season doesn't mean you have to sacrifice style with special offers on winter essentials such as:
    • For Her - Cold weather accessories starting at $3.99; sweaters from St. John's Bay, Worthington, east 5th(R) and more for $9.99; Liz Claiborne(R) sweaters under $25; and fashion boots for $34.99.
    • For Him - Men's St. John's Bay flannel shirts, crewneck sweaters, sueded polos or henleys for $9.99; St. John's Bay authentic chinos for $24.99; and select Levi's jeans(R) at $32.99.
  • Planning Ahead for Christmas 2011: Customers can take advantage of this season's holiday décor at marked down prices that are designed to sell fast. The entire stock of holiday tableware, décor and trim is priced at 75 percent off.

About JCPenney

JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.

SOURCE: J. C. Penney Company, Inc.

JCPenney Corporate Communications:
April Dinwoodie, 972-431-3400
or
Kate Coultas, 972-431-3400
jcpcorpcomm@jcpenney.com