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JCPENNEY SPONSORS BLAKE SHELTON'S "TEN TIMES CRAZIER" TOUR

(Thomson Reuters ONE via COMTEX) -- Singer and Retailer to Raise Awareness and Donations for USO

Retailer Continues Support of Military Troops and Families with 20 Percent Discount for Fourth of July Holiday

PLANO, Texas (July 1, 2014) - J.C. Penney Company, Inc. (NYSE: JCP) today announced its sponsorship of country music star Blake Shelton's 2014 "Ten Times Crazier" tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America's troops and military families through donations to the United Service Organizations (USO).

As a JCPenney Cares Ambassador, Shelton has been integral in drumming up support for the retailer's "round up" efforts supporting the USO. In July 2012 and December 2013, JCPenney customers were invited to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.

"JCPenney has a long standing relationship with the USO and we're thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families," said Debra Berman, senior vice president of marketing for JCPenney.

From June 20-Oct. 5 during the "Ten Times Crazier" tour, JCPenney and Shelton aim to raise awareness and funds though a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. For every post, JCPenney will donate $1 to the USO, up to $200,000.  JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert. Additionally, JCPenney will be continuing its military support by offering an extra 20 percent off to all current and former military personnel and family members this Fourth of July holiday. The coupon can be found at jcpenney.com/military and will be valid for store purchases from July 2-6.

"Our troops are out there every single day protecting our country and I'm proud to do my part with JCPenney to support and salute them for everything they do," said Blake Shelton. "I'm just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them."

As a presenting sponsor of Shelton's tour, fans and JCPenney shoppers will also be treated to an array of pre-show and in-concert activities, including tour bus visits at select JCPenney stores in the following concert markets:

7/19    Lombard, Ill.                           Yorktown Shopping Center
8/1      New York, N.Y.                                                                                                                                           Newport Center
8/2      Darien Center, N.Y.                                                                                                                                                                                                                                                                                              Batavia City Centre
8/29    Charlotte, N.C.                                                                                                                                           Carolina Mall
8/30    Orlando, Fla.                                                                                                       Orlando Fashion Square
9/4      Albuquerque, N.M.                                                                                                                                                                                                                                                          Coronado Center
9/5      Phoenix, Ariz.                                                               Christown Spectrum
9/6      San Diego, Calif.                                                                                                                                        Chula Vista Shopping Center
9/11    Fresno, Calif.                                                                Fresno Fashion Fair
9/12    Sacramento, Calif.                                                                                                                                                                                                                    Yuba Sutter Mall
9/13    Mountain View, Calif.                                                                                                                                                                                                                                                                                                                                           Cupertino Square
9/18    Spokane, Wash.                                                                                                                                            Northtown Mall
9/19    Tacoma, Wash.                                                                                                                          Tacoma Mall
9/25    Boise, Idaho                            Boise Towne Square
9/26    Salt Lake City, Utah                                                                                                                                                                                                                                                                                                                                  Valley Fair Mall
9/27    Denver, Colo.                                                                                    The Shops at Northfield Stapleton
10/4    Los Angeles, Calif.                                                                                                                                                                                                                                      [JCPenney store location TBD]
10/5    San Bernardino, Calif.                                                                                                                                                                                                                                                                                                                                  Victoria Gardens

For more information on Blake Shelton's "Ten Times Crazier" tour, produced by Live Nation, visit www.blakeshelton.com.

JCPenney Media Relations:

(972) 431-3400 or jcpnews@jcp.com

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.  For more information, please visit jcpenney.com.

About the USO:

The USO lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors, troops in transition and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.

In addition to individual donors and corporate sponsors, the USO is supported by President's Circle Partners: American Airlines, AT&T, BNSF Railway, Clark Construction Group, LLC, The Coca-Cola Company, Grand Canyon University, JCPenney, Jeep, Johnson & Johnson, Kroger, Northrop Grumman Corporation and TriWest Healthcare Alliance and Worldwide Strategic Partners: BAE Systems, BIC, The Boeing Company, ConAgra Foods, FedEx, Lockheed Martin, Microsoft Corporation, Procter & Gamble, TKS Telepost Kabel-Service Kaiserslautern GmbH & Co. KG and Wawa Inc. We are also supported through the United Way and Combined Federal Campaign (CFC-11381).  To join us in this important mission, and to learn more about the USO, please visit uso.org.

About Blake Shelton:

GRAMMY nominated country superstar, Blake Shelton, is CMA Awards' reigning "Male Vocalist of the Year" for the 4thconsecutive year, the 2013 recipient of "Album of the Year" for his current platinum-selling album, Based On a True Story.. and a coach on NBC's Emmy Award-winning reality singing competition series, The Voice. Noted to be one of the "most versatile of contemporary country singers," according to The New York Times, Blake is currently celebrating making history with his 12th consecutive No. 1 and latest single, "My Eyes," marking the most consecutive No. 1 records atop the country airplay charts by an artist. His fourth single off this album and 17th No. 1 overall, follows up his multi-week No. 1 smash hit, "Boys 'Round Here," "Doin' What She Likes," as well as, "Mine Would Be You," which topped the charts for three weeks, making it one of the longest-charting country singles of 2013. Also a member of the Grand Ole Opry since 2010, Shelton has earned a host of other awards and nominations, including three GRAMMY nominations this year: Country Album of the Year, Country Solo Performance and Country Song of the Year for "Mine Would Be You." Meanwhile, his earlier hit, the infectious multi-week No.1, "Honey Bee" still holds the record for the fastest-selling digital platinum single for a male country solo artist. "To a purist Mr. Shelton is a savvy student of tradition. To a would-be outlaw he's forever adding a wink. He's a star who is only as explicit as you want him to be," explains The New York Times. Shelton's passion for country music and his commitment to mentoring his teammates on The Voice make him an incredible ambassador for country music. For more information please visit: www.BlakeShelton.com

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The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: J. C. Penney Company, Inc. via Globenewswire

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