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JCPenney Brings the Magic of Disney to Stores and jcp.com

Exclusive children's shop debuts in 565 jcpenney locations nationwide

PLANO, TX (Oct. 3, 2013) - JCPenney [NYSE: JCP] is excited to announce the launch of a Disney Shop inside 565 jcpenney stores on Oct. 4. This enchanting retail space offers toys, collectibles and children's apparel designed especially for JCPenney showcasing some of Disney's most beloved characters, including those from Monsters UniversityToy StoryTangled and Disney Junior shows. The Disney Shop launched online at jcp.com on Sept. 6.

"The idea of creating a Disney Shop inside JCPenney is truly a fairytale come true. Disney is such a fun, imaginative brand with inspiring products that appeal to the young and the young at heart," said Betsy Schumacher, senior vice president and general merchandise manager for children's at JCPenney. "The addition of Disney Shops to JCPenney will be a major draw in our kids department, offering customers an entirely new selection of high quality gifts just in time for the holiday season."

Each shop ranges in size from 800 - 1,100 square feet with a distinctive presentation that creates a magical shopping experience. Customers can find an affordable selection of Disney-themed plush toys, dolls, figurine sets, sleepwear, role-play and fashion apparel for kids sizes 2-10. Prices range from $7 for a mini plush toy, $15 for a pajama set to $90 for a keepsake collection of nine Disney Princess dolls.

"The Disney Shops at JCPenney is a great example of how Disney Consumer Products is tapping new opportunities to meet the purchase behaviors and patterns of consumers," said Paul Gainer, executive vice president, Disney Retail. "Disney is known for combining incredible storytelling with quality product and we are excited to see the Disney Shops at JCPenney come to life, giving consumers a new way to engage with their favorite Disney characters and stories."

To coincide with the DVD release of Monsters University on Oct. 29, Disney Shops inside JCPenney will debut with a wide assortment of Monsters University products taking center stage, including a life-size plush of monster Mike Wazowski. As new movies are released, the Disney Shop inside JCPenney, as well as jcp.com, will be continually updated with new merchandise reflecting characters from Disney's beloved animated feature films.

For Disney Shop images and b-roll footage, please visit jcpnewsroom.com.

JCPenney Media Relations
972-431-3400 or jcpnews@jcp.com

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is dedicated to becoming America's preferred retail destination for unmatched style, quality and value. Across 1,100 shops and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions.  For more information, please visit jcp.com.

About Disney Consumer Products: 
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & EntertainmentDisney & Pixar Animation StudiosDisney Princess & Disney FairiesLucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving.

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