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jcpenney Customers Invited To Join Company's Support Of The Breast Cancer Research Foundation®
By Rounding Up Purchases, jcpenney Customers Can Support Prevention and a Cure for Breast Cancer

PLANO, Texas, Sept. 24, 2012 /PRNewswire/ -- As part of its charitable giving program, jcp cares, jcpenney is supporting The Breast Cancer Research Foundation, an organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. This October, in honor of breast cancer awareness month, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to The Breast Cancer Research Foundation.

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jcp salons will also be offering free styling and haircuts to breast cancer survivors throughout the month of October. Additionally, jcpenney will donate $1 for every free haircut it gives – up to $50,000 – to The Breast Cancer Research Foundation.

"With nearly 230,000 new cases of invasive breast cancer diagnosed among women in the United States this year alone, we all know someone who has been affected by this disease," said Miki Woodard, president of jcp cares and vice president of philanthropy for jcpenney. "That's why we're dedicating the month of October to supporting The Breast Cancer Research Foundation. With the help of our customers, we can make a difference in the fight against breast cancer."

Founded by Evelyn Lauder in 1993, The Breast Cancer Research Foundation is an independent, not-for-profit organization, the first of its kind dedicated to funding innovative clinical and translational research. The organization is dedicated to providing critical funding to advance research at leading medical centers worldwide, and increasing public awareness about good breast health.

"The Breast Cancer Research Foundation is privileged to have jcpenney and its loyal customers join us in our fight against breast cancer," said Myra J. Biblowit, President of The Breast Cancer Research Foundation. "jcpenney has transformed the retail experience and it is especially rewarding to know that the company has made The Breast Cancer Research Foundation part of the customer experience this October. Research saves lives and we are so fortunate that the team at jcpenney is working diligently to be part of a cause that touches the lives of our mothers, our daughters, our sisters, and our friends every day."

jcpenney customers can also support The Breast Cancer Research Foundation this October through a dedicated jcp cares page on the social media platform and through the Facebook social game, WeTopia. Furthermore, customers can make donations to The Breast Cancer Research Foundation online at and find more information about jcpenney's philanthropic commitments.

About jcpenney:
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at

About The Breast Cancer Research Foundation:
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch.  For more information about BCRF, visit

jcpenney media relations
Kate Coultas and Daphne Avila
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